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This Instagram feature is GOALS for your account! Let me show you 30 Insta Story Highlight ideas for your business.

These Highlights (the Insta Stories under your Instagram bio) are another great way to connect with your audience. And they’re a great way to promote your products / services / account.

Fun facts to get you motivated:

  • 80% of people follow brands on Instagram
  • 60% of users find new products on Instagram
  • 75% of Instagram users take action after visiting a post
  • Instagram users are 70% more likely to make mobile purchases
  • Over a third of Instagram users purchased a product online via their mobile

Ready? Let’s go! Here are 30 fun, creative Insta Story Highlight ideas:

1. Welcome message

The first idea is to prepare a welcome message. People generally find your account and will ask themselves:

  • Who are you?
  • What are you offering?
  • What’s special about you / your products?
  • What can I expect from your account?

Think about fun ways to introduce your account. What would you want people to know about you?


2. Categories

There are so many different categories you can create.

3. Wishlists

People are always looking for ideas and inspiration. Do you have some top items you would like to share with everyone?

4. Sales

Create a new Insta Story Highlight for products that are on sales. Everyone loves a good bargain.


5. Editor’s Pick

Once a month you can share your Top Picks – the Editor’s Pick. What caught your attention this month? What are your favorite items?


  • @hm: “Editor’s Pick”

6. Reviews

You can use a Highlight to gather your favorite customer reviews.


7. New Arrivals

People love to see what’s fresh and trendy. Create an Insta Story Highlight dedicated to your new arrivals.



8. Your Hashtag

Do you have a hashtag for your brand? A hashtag for a collection or campaign?

Repost the Insta Stories or posts of your customers under one Highlight.

People connect with people. Instagram is a social media. Have fun creating memories and content with your customers and share it with the world. More people might be inspired and join your movement.


9. One Highlight = One customer story

One Highlight can be about one of your customers / clients / influencer.

Some ideas:

  • How do they use your product?
  • What do they like about it?


10. Takeovers

A takeover is when one of your customer / client / partner / friend is taking over your Insta Story. They will post on your account’s Insta Story for you. Usually they will tell their followers that they will be taking over your Instagram. This means that more eyes will be on your account on that day.

Here are great examples of Insta Story Takeovers:

11. Meet the team

Imagine this: each Highlight is the face of a member of your business or team. It’s like an “About us” page but under your Instagram bio. How cool?


12. Best sellers

Show people your best selling products or services.

13. Collections

Each Highlight can be a Collection.

A great example is Maisons du Monde @maisonsdumonde. They showcase different collections: “Green Market”, “Golden Oasis”, “Shades”, “Beach Party”.


14. What’s next

Build anticipation. You have launched products. People love them. What’s next? What do you have planned? Can you give a sneak peek?


15. Freebies

Do you have some freebies for your people? Let them know and show them in your Highlight. Who doesn’t want to snag extra goodies for free?


16. Resources

Do you provides resources to people? Such as eBooks, PDF, tutorials, guides, etc… Put them all under one Insta Story Highlight called “Resources”. This way people know where to look when they need help.



17. Tips, guides & tutorials

Do you share a lot of tips, tricks, guides and tutorials? You can put them all under one Insta Story Highlight. Or you can create multiple Highlights for different kinds of tips.

For example, if you are a hairstylist:

  • One Highlight can be dedicated to how to care for hair
  • Another Highlight can be dedicated to how to style your hair


18. Gift guide

On the topic of guides, you can also share gift guides. Gifts are hard to pick! You can make it simple for people. Give them a selection of your favorite gift ideas from your shop.


  • Valentines Day (his and hers)
  • Mother’s Day
  • Father’s Day
  • Christmas
  • Birthday (his and hers)


19. Before and after

These are very addictive Insta Stories. We all want to see how the “after” will look like. So if you can show transformations with your audience, try it out!



Share quotes that relate to your business.

Some ideas:

  • Business quotes
  • Motivational quotes (for fitness trainers)
  • Funny quotes
  • Yoga quotes (for yoga studios)


21. Seasons

Do you offer different products depending on the season?

Some ideas:

  • Recipes for summer, winter, autumn, spring
  • Outfits
  • Candle scents for different seasons
  • Skincare products


22. Countries

This is another good Highlight ideas if your business involves travelling. Or it can also involve your customers being in different parts of the world.


  • Travel bloggers: countries you visited liked @travel_inhershoes and @meryldenis
  • Wedding photographer: countries you travelled to as a wedding photographer

23. Unboxing