The Ultimate Instagram Hashtag Guide for Your Stationery Business in 2025

Are you running a stationery business on Instagram and wondering how to reach more stationery lovers? You’re in the right place!

This comprehensive guide will help you master Instagram hashtags to grow your stationery brand organically.

All the hashtags work:

Let’s start

• Essential Hashtag Categories for Stationery Businesses
• The Ultimate Hashtag List & SEO Keyword Strategy for Stationery
• BONUS #1: See your Top Hashtags
• BONUS #2: See your Competitors’ Top Hashtags

Essential Hashtag Categories for Stationery Businesses

Think of hashtags as little signposts that guide people to your beautiful products. Just like how we organize our stationery supplies, hashtags help organize your content so the right people can find it.

Let’s break down the key hashtag categories that will help your stationery business thrive on Instagram.

General Stationery
Broad stationery hashtags reach wider audiences:

• Product focus (#stationeryaddict #stationeryfinds #paperlove)
• Business aspects (#stationeryshop #stationerybrand #stationeryseller)
• Community (#stationerylover #stationerychallenge #stationeryhaul)

Notebooks and Journals
Notebook enthusiasts are always looking for their next purchase:

• Style variations (#hardcovernotebook #spiralbound #leatherjournal)
• Usage purposes (#writingjournal #travelnotebook #meetingnotebook)
• Shop-specific (#notebookshop #notebookseller #notebookstore)

Planner Paradise
The planning community is vast and active:

• Community engagement (#planneraddict #plannergirl #plannerlife)
• Shop focus (#plannershop #plannerstore #plannerbusiness)
• Styles (#teacherplanner #studentplanner #digitalplanner)

Bullet Journaling Community
The bullet journal community is highly engaged:

• Planning methods (#bulletjournalsetup #bujoweekly #bujospread)
• Artistic elements (#bujodrawing #bujoart #bulletjournaldoodles)
• Inspiration (#bujoinspo #bulletjournalideas #bujocommunity)

Stickers and Decorative Elements
The sticker community on Instagram is thriving! Consider these contexts:

• Cute sticker designs (#kawaiistickers #stickerart #cutestickers)
• Sticker usage (#plannerstickers #journalingstickers #decorativestickers)
• Business-focused (#stickerpreneur #stickershopowner #stationerybusiness)

Washi Tape Wonder
Washi tape has its own dedicated following:

• Styles (#vintagewashipape #floralwashi #seasonalwashi)
• Usage (#washitapeideas #washitapejournal #washitapeplanner)
• Shopping (#washitapeshop #washitapesale #washitapefinds)

Pen Enthusiasts
Don’t forget about pen lovers:

• Types (#fountainpen #gelpen #brushpen)
• Usage (#penmanship #handlettering #calligraphy)
• Community (#pendaily #penaddict #penlover)

Invitation and Card Design
Reach event planners and celebration organizers:

• Occasions (#birthdayinvitations #weddingstationery #partycards)
• Styles (#handmadecards #customcards #greetingcards)
• Design (#carddesign #invitationdesign #stationerydesign)

Studygram Connection
Tap into the study community:

• Study methods (#studysetup #studyessentials #studyplanner)
• Aesthetics (#studygram #studyspace #studydesk)
• Materials (#studysupplies #studystationery #studytools)

Journaling Journey
Connect with journaling enthusiasts:

• Styles (#artjournal #memoryjournal #gratitudejournal)
• Techniques (#journalingprompts #journalingideas #journalingsetup)
• Community (#journalingcommunity #journalwithme #journalinspiration)

Can’t see your specific product hashtags? Just leave a comment and let me know what you’re after so we can do the hashtag and SEO Keyword research for you.

The Ultimate Hashtag List & SEO Keyword Strategy for Stationery

Find the complete list of hashtags and Instagram SEO Keywords for each of these categories within Preview App.

Think of it as your social media manager in your pocket. The hashtag strategy and research has been done for you.

Tap on “Find Hashtags”:

Write a keyword in the Search Bar. For example, “Stationery“:

You will see the recommended hashtag groups:

Now it’s time to add them to your post. You have two options:

• Tap on “Add All” to add all of the hashtags from that group in your caption, or
• Tap on a single hashtag to only add that one to your post (this is perfect if you prefer an personalized mix and match approach)

BONUS #1: See your Top Hashtags

Preview App offers a powerful analytics feature that helps you identify your most effective hashtags.

• Monitor which hashtags drive the most engagement
• Track performance over time
• Adjust your strategy based on real data

BONUS #2. See your Competitors’ Top Hashtags

Stay ahead of the competition with Preview App’s competitor analysis tools:

• See which hashtags your competitors use most frequently
• See which hashtags perform the best
• Identify gaps in their hashtag strategy
• Discover new, relevant hashtags for your account

That’s a wrap!

Success on Instagram requires a well-planned hashtag strategy. By organizing your hashtags into these categories and following best practices, you’ll be well on your way to growing your stationery business’s Instagram presence.

Remember to regularly review and update your hashtag strategy using Preview App’s comprehensive hashtag tools and analytics to stay ahead of trends and maximize your reach.

Here’s to your success 🥂