Ready for fun Black Friday Instagram post ideas? Want to do something more than just announce a sale?
You’ll see a range of creative ideas here, like:
- Ways to build excitement for your products
- Interactive games to drive sales
- Ways to get more comments & shares (to be seen by more potential buyers!)
- Ways to create FOMO
You can use the ideas in the lead-up to Black Friday and on the day of Black Friday.
Ready? Let’s start!
10 Black Friday Instagram Post Ideas
Here are 10 fun Black Friday post ideas, with examples.
1. Interactive Savings Calculator
Create an engaging Instagram Carousel or Reel showing customers how much they’ll save during your Black Friday sale. Make it interactive and fun:
Carousel idea:
- Slide 1: “Let’s calculate your Black Friday savings! 🧮✨”
- Slide 2: Show original prices of popular items
- “Regular Price: $X”
- “Black Friday Price: $Y”
- “Your Savings: $Z! 🎉”
- Slide 3: Bundle calculations
- “Buy 2, Save Extra 10%”
- “Buy 3, Save Extra 15%”
- “Buy 4+, Save Extra 20%”
- Slide 4: Interactive element “Comment with how many items you plan to buy and we’ll calculate your total savings! 💫”
Caption ideas:
- Want to know exactly how much you’ll save this Black Friday? 🎯 Swipe through to see your potential savings, or drop a comment with what’s in your wishlist and we’ll do the math for you! 🧮✨ Pro tip: The more you buy, the more you save! Don’t forget to save this post for Black Friday! 💰
- How much will you save? So excited for you to get the ones you’ve been eye-ing 🌟
2. Previous Years’ Best Black Friday Moments
Use this type of post to build anticipation and FOMO for this year’s sale while showcasing your brand’s history of making customer very happy.
Share throwback photos, videos, screenshots of your best Black Friday moments from past years.
Include:
- Happy customer photos with their purchases
- Screenshots of customer Insta Stories sharing your product(s)
- Your bestselling items from previous years
- Behind-the-scenes of your busiest shopping moments
- Record-breaking sales celebrations
- Your team handling the Black Friday rush
- Customer unboxing videos
- Lines of excited shoppers (if brick-and-mortar)
- Screenshots of positive reviews
- Past limited-edition items that sold out
- Your workspace during peak hours
Caption Idea:
- “Take a walk down memory lane with us! 🎉 These Black Friday moments still make us smile. From selling out our [product] in just 2 hours to seeing your excited unboxing videos – we can’t wait to create more memories with you this year! 🖤 What’s your favorite Black Friday purchase from us? Share below! ⬇️
3. Build Shopping Excitement
Get your followers to interact on your post, so they can get excited to and plan what they would like to get from you.
Show the products that will be on sale in a carousel, collage or video.
Ask your followers:
- “Guess the discount”
- Which [product] calls your name?
- Which ones will you get this Black Friday?
- Save this post to get this one on Black Friday!
- “Which bundle would you choose?”
- “What time should we start?”
- “Which product should we add?”
- Product color/style votes
4. Wishlist Challenge
The Wishlist Challenge is like getting your followers to build their dream Black Friday shopping cart early, creating buzz around your products while giving you valuable intel about what people want most (plus, who doesn’t love sharing their wishlist)! When everyone starts sharing their must-have items, it naturally creates FOMO and excitement as people discover products through others’ wishlists, turning your followers into product advocates before the sale even starts!
Plus remember… The more comments you get, the more the Instagram algorithm will show your post to more people. Win-Win-Win.
Idea:
- “💝 EMOJI WISHLIST TIME! Describe your top 3 wishlist items using ONLY emojis! We’ll try to guess them!”
- Reply with product suggestions
- Create personalized recommendations
- Build anticipation for the sale
5. Complete the Sentence
This is another game to get more comments naturally on your Black Friday posts.
“Complete the sentence” posts are like a fun party game that gets your followers actually excited to engage with your Black Friday content. This game turns simple responses into a goldmine of customer insights while boosting your post visibility.
Plus, when people see others sharing their shopping plans or wishlists in the comments, it naturally creates FOMO and social proof, making your products even more desirable and your Black Friday deals feel like a can’t-miss event! 🗣️✨
Ideas:
- “This Black Friday, I’m shopping for ___”
- “My budget this Black Friday is ___”
- “The first thing I’m buying is ___”
- “My biggest wishlist item is ___”
6. Customer Choice Awards
Customer Choice Awards is like hosting your own mini Oscars for your products, where your amazing customers get to vote for their favorites and feel like VIP judges in your Black Friday event! Not only does it create buzz and excitement, but when shoppers see which products are getting all the love from other customers, it gives them that extra confidence boost to add those fan favorites to their own cart! 🏆✨
Fan Favorites Awards:
- Top 3 Best-Selling products
- Showcase top best-selling products by category (e.g. Best-Selling Rings, Best-Selling Necklaces, colors, etc…)
- Product of the Year 🏆
- Most Wanted Gift 🎁
Fun Category Names:
- Most Life-Changing Products 🔮
- TikTok Made Me Buy It 📱
- Instant Obsession 💝
- Hidden Gem 💎
7. Gift Guide Series
Curate perfect present ideas while secretly highlighting your awesome products in a way that feels helpful rather than salesy. Plus, when you organize your products into themed collections, you’re not just making shopping easier – you’re helping customers discover products they might have missed and giving them the confidence to hit that buy button! 🎁✨
Ideas:
- Gifts under $X
- Perfect for Mom/Dad/etc.
- Gift pairing suggestions
- Most-wished-for items
Lifestyle Guides:
- Self-Care Surprises
- Cozy Home Must-Haves
- Eco-Conscious Collection
- Minimalist Must-Haves
Price Point Guides:
- Luxe Gifts Under $100 ✨
- Thoughtful Finds Under $50 💝
- Stocking Stuffers Under $25 🧦
- Budget-Friendly Bundles 🎁
Personality Types:
- For the Cozy Homebody 🏠
- For the Self-Care Queen 💆♀️
- For the Plant Parent 🌿
- For the Tech Lover 📱
8. Price Drop Party
Think of a Price Drop game as your very own Black Friday game show, where every comment actually makes the price go down, turning your followers into excited participants who can’t wait to see how low the price will go! It’s super fun because everyone wins – customers feel like they’re scoring an even better deal by participating, and your post gets tons of engagement as people comment and share to drive the price down further (plus, who doesn’t love seeing that price ticker drop lower and lower)! ⬇️✨
Idea:
- “If this post gets [X] comments, we’ll drop the price by an extra 5%!”
- Set comment milestones for bigger discounts
- Update progress in stories
- Create urgency and community involvement
9. Hidden Deal Reveal
Get your followers to comment in order to unlock a secret deal.
Idea:
- “Comment ‘🎁’ to unlock a secret deal”
- Reply to comments with exclusive codes
- Create mystery and exclusivity
- Reward engaged followers
10. Share & Save
“Share & Save” is a win-win strategy where followers get bigger discounts or special perks by sharing your Black Friday posts to their stories, which helps your sale reach way more potential shoppers while making your current customers feel like VIP deal insiders! Think of it as turning your followers into your cheerleaders – they spread the word about your awesome deals, and in return, they unlock special savings or early access, creating this fun snowball effect of sharing and saving!
Idea:
- “Share post to Stories and tag us [@BrandName] and 3 friends”
- “All of you will get extra discount” (or freebie – choose what you want to offer)
Bonus: More Unique Black Friday Post Ideas
Want 20 more engaging post ideas? Click here.
You’ll find:
- Email List building ideas for your Black Friday Sale
- 20 more Games ideas to generate comments, shares and sales (like the “Black Friday Scavenger Hunt” or irresistible “Deal Detective” game)
- Creative ways to share bestseller updates to create buying excitement and FOMO
- And more
Pro Tip: Plan, Schedule & Create your Posts with Preview App
Relax and focus on your behind the scenes by pre-planning your posts with Preview.
You can also use Preview for:
- Hashtags & SEO keywords
- Caption ideas
- Editing
- Planning your Stories
- And more
Have an amazing Black Friday!
Was this blog post helpful?
Let me know if you’d like more ideas for your business. What is your business about? We’ll be happy to create ideas for specific industries.
In the meantime, you might also like:
Wishing you the best Black Friday ever!
And see you in another post 👋
