Here is a 31-day content calendar filled with creative ideas for December for your small business.
Each day will help showcase your products in unique ways to catch people’s attention and drive sales.
Feel free to take just one, two or more ideas from here.
December Instagram Post Ideas for Your Small Business
Here are fun content ideas for December.
December 1-7: Holiday Kickoff Week
“Advent Calendar” Showcase
- Daily reveals of products in creative holiday situations
- Each day features a different use case or benefit
- Create mini-stories that connect throughout December
Holiday Decoration
- Show your team or yourself decorating the office/store/studio for the holidays
- Give a workspace tour
Gift Guides
- A must for the end of the year
- Create carousel posts or videos featuring your top products as gift ideas for different recipients (moms, dads, friends, the “Cool Girl”, Minimalist must-haves, Luxe Gifts Under $100, For the Cozy Homebody, etc.)
“Dear Santa” Product Stories
- Write humorous letters from your products to Santa
- “Dear Santa, Everybody picks me because I’m…”
- Create response letters from Santa about why your products made the Nice List
“If My Products Were…” Series
- If your products were holiday songs, which would they be?
- If your products were reindeer, which one matches each item?
- If your products were holiday movies, what role would each play?
“Product Snow Globe” Series
- Create DIY snow globe scenes featuring your products
- Sprinkle artificial snow or glitter around items
- Use clear domes or jars to create actual mini snow globes with your smaller products
“Secret Messages” Series
- Show hidden notes being tucked into orders
- Create holiday-themed packaging inserts
- Film reactions to surprise gift additions (optional)
- Share customer responses to special touches
December 8-14: Holiday Shopping Guide Week
“Wheel of Gift-Giving”
- Create a circular flat lay of products
- Use an arrow or spin effect in stories
- Each product landing spot has different discount
- Film “spinning” Reels with suspenseful music
- Show “contestants” (products) celebrating wins
- Create “bankrupt” moments with dramatic product faints
- Share winner celebration dances by products
“North Pole Quality Control”
- Show your products going through “elf inspection”
- Create funny “certification” stamps for each item
- Stage “training sessions” for products before they meet Santa
“Elf on the Shelf”
- Moving “Elf on the Shelf” through your product displays
“How To’s”
- Share tips for using your products during the holiday season
Shipping Deadlines
- Share your holiday shipping deadlines and ordering cutoffs with a festive graphic
“Product Personalities”
- Starting a band with different items
- Hosting a talent show
- Running for “Store President”
- Creating a dating profile for lonely shelf items
- Forming superhero teams
“Santa’s Workshop” Series
- Packing Orders
- Film time-lapses of orders being packed with elf hats on
- Add sleigh bells sound effects to your posts
- Set up a “North Pole Quality Control” station with candy cane striped tape
- Create “Certified by Elves” stickers for packages
December 15-21: Festive Fun Week
“Gift Guru”
- Three words to describe your style – I’ll suggest your next purchase 🛍️
- Ask your followers to write their comment and suggest some of your products as the perfect gift(s) for themselves or others
“Ugly Sweater”
- Products dressed in tiny ugly sweaters
“Holiday Baking Show”
- Create a “dish” with your products as ingredients (e.g. “How To Turn Your Bedroom Into A Spa Resort: Ingredient #1 = Product #1, Ingredient #2 = Product #2).
“Office Holiday Party” product edition
“Weather Forecast”
- Feature products used for different weather (e.g. rainy day for bookish / candles / self-care products, etc…)
Behind-the-Scenes Magic
- Show your “gift wrapping emergency kit”
- Document “rescue missions” for tangled ribbon
- Share your team’s holiday packing playlist
- Film “expectation vs reality” packing moments
Customer Appreciation
- Show all the products / packages you have prepared and that are ready to be sent
December 22-28: Holiday Countdown Week
“Last-Minute Gift Ideas” emergency guide
“Night Before Christmas” product poem
“Holiday Morning” peaceful product scenes
“Boxing Day” creative packaging showcase
“Customer Love”
- Share photos, videos or screenshots of your customers using your products or their message saying how much they love it
Wish everyone a Merry Christmas
2024 Best Sellers
- Share your best sellers of 2024 (this will get new customers excited to buy them too)
Products making New Year’s resolutions
- Example for a candle business: “Goal for 2025: Learn to keep my flame under control during meditation sessions”
- Notebooks / Planners: 2025 mission: Actually make it past January with those daily journal entries
December 29-31: New Year Transition
Warm Thank You’s
- Thank your customers for their support throughout the year
- Share photos, videos or screenshots of messages your customers sent throughout the year
Your 2024 Highlights and Milestones
- Share a video or carousel of your top 2024 moments
2025 Preview
- Share exciting plans or new products coming in 2025
BONUS #1: Plan Unlimited Posts with Preview App
Take the stress out of holiday content creation. Preview App is like having your own social media elf 🧑🎄 Map out all your festive content in advance, perfect your feed’s holiday look, and let Preview work its magic while you focus on what matters – serving your customers and spending time with loved ones.
No more late-night scrambling to post content or worrying about maintaining your Instagram presence during the busiest time of the year.
Schedule your December content now and actually enjoy the holiday rush – your future self will thank you!
BONUS #2: Use Seasonally Relevant Hashtags
Seasonal hashtags are pure magic for your small business: They’re like a GPS for gift hunters!
Right now, countless people are scrolling through holiday hashtags looking for gift inspiration. By adding these festive tags to your posts, you’re basically waving a friendly “over here!” sign to potential customers.
Find strategic hashtags and Instagram SEO Keywords in Preview App. Type what you sell in the search bar to see all the recommended hashtags for your business or product:
BONUS #3: Use These Amazing Caption Ideas
Never get stuck knowing what to write in your caption. Find creative calls-to-action ideas to get people to shop, or for you to announce your best sellers, restock, sales, or new arrivals – and more.
Have Fun Creating your December Posts for your Small Business!
We are rooting for you!
Have a fantastic end of the year, and we will see you in the next post.
With love,
Alex, Andrew & Team Preview
