How to Make Money on Instagram in 2022 (11 ways + ideas)

Let’s dive into different ways to make money on Instagram.

You can have 1,000 or 100,000 followers, or more.

I will share ways to make money using the Instagram features and your own passions.

Choose the way that speaks the most to you, depending on what your account or brand is about.

Here are 11 ways you can make money on Instagram.

1. Brand partnerships

How?

Focus on building a community.

Then partner with brands to promote products or services to your followers.

You don’t have to have hundreds of thousands of followers. You can be a micro-influencer and still make money thanks to your small Instagram account.

The key is to have a tight-knit community.

You can get paid one-off or consistently.

For one-off payment: You can get paid per post, per Reels and/or per Instagram Stories.

For consistent payments: You can negotiate to do a long-term campaign (like 3, 6 or 12 months for example). This can bring you consistent income. Imagine you secure 6-month campaigns with 5 brands. This gives you a chunk of consistent income for 6 months.

The goal: Be yourself and have fun. It sounds cheesy, but it’s true. You are the magnet that will attract your amazing community. So be yourself, have fun and post. Your followers will want to support you.

2. Affiliate

Want to make money when the brand you promote makes money thanks to you?

If so, become an Affiliate.

The brand will give you a unique Promo Code or Link that you can share with your followers.

Every time a follower buys using your link or code, you will receive a percentage of the sale.

This means that the more often you promote the product, the more money you could make.

Now imagine you are an affiliate for 5 brands. You could make consistent money on Instagram.

3. eBook

Let’s say you don’t want to partner with brands.

Ask yourself these questions:

Is there something you’re really good at? An expert in? Or something you love to do?

Are people always asking you the same questions over and over again? And you keep giving the same answers?

If you said yes: It sounds like you could create an eBook.

You can have 2 months experience, 2 years or 20 years.

Your secret weapon is your passion and unique perspective.

Almost anyone can create an eBook, like:

Social media manager
Hair stylist
Makeup artist
Photographer
Jewelry creator
Personal trainer
Food blogger

The goal: Share your knowledge and promote your eBook on Instagram.

Here are eBook ideas:

4. Course

Want to do more than an eBook?

Want to create videos? Talk to your followers? And walk them through a step-by-step process to achieve something specific?

With an option to provide one-on-one, live support at key stages of the process?

Then you can create a course.

The good thing about a course: You only record it once and you can sell it as many time as you want.

5. Become an Amazon Affiliate

If you love shopping, you will love becoming an Amazon Affiliate.

Some Instagrammers focus on sharing their favorite “Amazon Finds”.

For example:

“Amazon Kitchen Finds”
“Amazon Bathroom Must-Haves”
“Amazon Wardrobe Gadgets”

6. Create your own product / shop

Want to get even more creative?

Want to create your own products? It can be a physical or digital product.

Examples of physical products:

Handmade products (ceramic jewelry, keychains, hair ties)
Jewelry
Notebooks
Games
Clothes
Candles
Home decor

Examples of digital products:

Presets / Instagram filters
Instagram templates (post templates, Highlight designs, etc…)
List of ideas (post ideas, caption ideas, outfit ideas, garden design ideas, etc…)

If this sounds like something you would love to do: Go for it!

7. Coaching / mentoring

Do you feel like working with people fills your cup?

Do you feel like people would strongly value having you by their side each step of the way?

Do you want to provide face-to-face support (online or in real life)?

If so, consider coaching or mentoring.

You can offer one-on-one coaching or group coaching.

8. Affiliate Instagram feature

Now let’s talk about features Instagram provides that can help you make money.

The first one is the new “Affiliate” feature.

This is still new and not available to everyone around the world yet.

But you can still start growing your account and tag brands. This way, your followers get used to checking the tags on your posts.

How it works: You tag a brand and product on your post. The brand can accept you as an “Instagram Affiliate”. If your followers purchase from your tagged product, you get a cut.

9. Reels Bonuses

Instagram wants to compete with TikTok. So they are paying some content creators to create more Reels.

The Reels Bonuses Program is by invitation only.

You will receive a notification on your account if you get invited. So far, people who create a lot of Reels have been invited. So if you love creating Reels content, keep going. You could get invited and make money creating Reels.

10. Subscriptions

Subscriptions are coming to Instagram soon.

You will be able to post unique content just for your Instagram Subscribers.

You can post Insta Stories, posts or Lives that only they can see.

The good part: You set how much people pay per month. It can range from $0.99 to $99 per month.

Now imagine you create a subscription for $5 per month, and 100 followers subscribe. You would make $500 that month.

Naturally, more people would subscribe each month. The following month, 100 more people could subscribe. This means you could make $1,000 that month.

The question is:

What kind of content could you share with your Instagram Subscribers?

If you are a content creator: Think behind the scenes and personal stories.

If you have a brand: Think bite-size courses, coaching, mentoring, tutorials and live classes.

11. Live Badges

Love going Live?

You can make money by going Live on Instagram thanks to “Badges“.

Your followers can show their support by purchasing a Badge during your Live video.

A heart icon will appear next to their name in the comments.

There are 3 badge levels:

One heart = $0.99
Two hearts = $1.99
Three hearts = $4.99

Now imagine 1,000 people watching your Live, and 10% decide to buy a “Three Hearts” badge. You can make $500 during this one Live. If you go Live for one hour, you would have made $500 in one hour.

You could make even more money.

There are also “Badge Milestone Bonuses“.

This allows you to earn even more when you go Live.

Bonuses start at $100 and go up to $250.

There are 3 Milestones:

Milestone 1: $100 when you go Live with badges once for at least 15 minutes.
Milestone 2: $150 when you go Live with badges with another account for at least 30 minutes.
Milestone 3: $250 when you go Live with badges for at least 15 minutes one per week