Are you tired of posting on Instagram without seeing consistent growth? The secret to Instagram success isn’t posting more content – it’s understanding which posts actually drive your account’s growth. Today, I’m sharing a powerful Instagram analytics strategy using Preview App that will transform how you grow your account.
Understanding Growth Spikes: Your Key to Instagram Success
Every successful Instagram account has moments of breakthrough – what we call “Growth Spikes.” These spikes represent posts that significantly outperformed your average content, giving your account enhanced exposure and growth. But how do you identify and replicate these winning moments?
How to Find Your Growth Spikes in Preview App
Here’s your step-by-step guide to unlocking this powerful Instagram analytics insight:
- Open Preview App and tap the “Analytics” button
- Under “Insights,” tap “See More“
- Look for the Growth Spikes in your analytics graph
- Tap on any Spike to reveal the corresponding post
Like this:
Analyzing Your Success: What Makes Your Content Spike?
When you identify a Growth Spike, ask yourself these crucial questions:
- What type of content format did you use? (Photo, video, carousel, etc.)
- What’s the subject matter of the post? (Who’s on the photo or video)
- What storytelling approach did you take in your caption?
- What engagement elements did you include?
Turning Analytics Into Action: Your Growth Strategy
Now comes the exciting part – leveraging your Instagram analytics to create a repeatable growth strategy. You have two powerful approaches:
1. The Rinse and Repeat Method
If you’ve discovered a winning formula, don’t be afraid to use it consistently. For example, if your behind-the-scenes carousel posts consistently create Growth Spikes, make them a regular part of your content strategy.
2. The Elevation Strategy
Want to maintain creativity while leveraging your analytics? Take the core elements of your successful posts and put a fresh spin on them. This approach keeps your content fresh while maintaining the elements that drive growth.
Customizing Your Analytics Focus
Your growth strategy should align with your specific Instagram goals:
- Building Brand Awareness? Focus on Reach and Impression Growth Spikes
- Driving Website Traffic? Monitor Website Click Growth Spikes
- Growing Your Community? Track Follower, Comment and Share Growth Spikes
Pro Tips for Maximizing Your Growth Strategy
- Review your Growth Spikes monthly to spot emerging trends
- Test variations of your successful content formats
- Pay attention to timing patterns in your Growth Spikes
- Document what works in a content strategy document
- Study Growth Spikes of similar creators in your niche using Preview App – this shows you exactly what content is driving growth for your competitors and industry leaders. Look for patterns in their most successful posts and use these insights to inspire your own content strategy
This way, you’re not just learning from your own analytics, but also gaining valuable insights from proven success stories in your industry. You can see exactly which posts helped other accounts grow and adapt those winning formulas to fit your unique brand voice.
Ready to Transform Your Instagram Growth?
Start by analyzing your last month’s Growth Spikes in Preview App. Identify your top-performing posts and look for patterns. Use these insights to plan your next month’s content strategy, and watch as your intentional, data-backed approach leads to more consistent growth.
Remember: successful Instagram growth isn’t about posting more – it’s about posting smarter using the power of analytics. Once you know what works for your account, you can scale up your content creation with confidence. Instead of shooting in the dark, you’ll be creating more of the content your audience actually wants to see.
Want to accelerate your growth even further? After identifying your winning content types through Growth Spikes, increase your posting frequency of these proven formats. This combination of smart analytics and increased output can lead to exponential growth on Instagram.
Here’s to your next Growth Spike 📈
Alex, Andrew & Team Preview
