What to post on Instagram for business?
Your Instagram Marketing doesn’t have to be boring. You can go deep, personal or fun. After all, we’re all on Instagram to chill, have fun and connect with people.
So let’s get creative!
What can you post on Instagram that is eye-catching? Entertaining? Helpful? Inspirational? Relaxing? Or even… Delicious?
So that people check you out and remember you.
Ready for some Instagram post ideas for business?
I’m going to share with you over 20 creative Instagram post ideas – with photo examples:
- Product post
- Give ideas of how to use or style your product
- Small flatlay
- Giant flatlay
- Stop motion video
- Geometric shapes
- Show the product in your hand
- Fun, creative photos
- Touch it, feel it, taste it
- Product reveal
- Photos that reflect your brand
- Customer photos
- Customers’ experience / reviews
- “About you” / personal posts
- “Meet the Team”
- Share results
- Ask a question
- Do a Q&A
- Myth busted
- Something you’ve learned
- Before / Afters
- Behind the Scenes
- Work in progress
- Guessing game
- “Work with me Wednesday”
- “Friday introduction”
Quick Tip: The look and feel of your Instagram feed is crucial when you have a business. I always say it: “Take your feed seriously, so your customers take you seriously”. If you don’t have it yet, you can use Preview app to plan your Instagram posts and design your feed super quickly and easily. This is the app that most of the business owners you will see below use to plan their feed.
Ready? Let’s start.
Instagram post idea #1. Product post
Post about your product or service, provide an offer, sales, or direct people to your website.
Instagram post idea #3. Small flatlay
Flatlay: Creatively place products and objects on a flat surface.
Once again, @loving_earth is a great example. Here you can see they created a flatlay to show their Cashew Mylk Chocolate. The background color = reminds you of the color of the packaging. The cashews are all about the product = reminds you of what the product is made of.
Instagram post idea #4. Giant flatlay
Can you create fun photos using your products? For example, @laurenastondesigns creates scenes using her huge knits. Super eye-catching and fun.
Instagram post idea #5. Stop motion video
Stop motion = take a bunch of photos and move the objects (or people) for each photo. When you put the photos together, you create the illusion of a video.
@pana_organic is a great example.
For the launch of their new organic ice-cream, they created these fast, fun videos for each flavor. In the example below, the video is for their Mint Chocolate Chip ice-cream. What did they do with the video? You see the dark chocolate blocks and mint fall in the ice-cream tub.
It gives you a visual and an idea of what is in the ice-cream.
Instagram post idea #7. Show the product in your hand
Can your product fit in your hand?
Instagram post idea #9. Touch it, feel it, taste it
If you have a product that is very tactile: Show it! Make people feel through the screen what your product is like.
@gotoskincare: Shares short videos of people touching their skincare products and applying it on their face. Result: You can feel through the screen what their product feels like and looks like.
@pana_organic: Shows the creamy, rich consistency of their amazing Hazelnut and Chocolate spread. Can you visualise spreading it on your bread? I can. YUM!!
Instagram post idea #10. Product reveal
@sandandskyaus created a video where their pink clay face mask comes out of the creamy face mask (what you find inside the container).
Instagram post idea #11. Photos that reflect your brand
Not sure what photos to post on Instagram for your business? Can’t post photos of your products all the time?
Then use photos that reflect your brand.
For example: @kindred.toxinfreefacials uses photos that are calm, relaxing, with nature and skin for their natural skincare salon.
Tip: You can use the Free Photos feature in Preview app to use any photos you want for your feed. There are millions of beautiful photos you can use. Simply type the keywords that reflect your brand (for example: “skin”, “plants”, “minimalist”).
Instagram post idea #12. Customer photos
Are you customers taking a lot of photos using your products? Or maybe you’re running out of things to post? Or you want to build your community even more?
You can encourage your customers to share their photos of them using your product. This is amazing content for you. Be proud and re-share their posts.
Tip: You can use the Repost feature in Preview app.
Example: The world famous @drunkelephant skincare brand frequently reposts their customers photos or videos (including the one of actress Drew Barrymore!).