Hello Instagram lovers! Today Instagram announced that they will be allowing auto-scheduling.

But wait!!! Thereā€™s a catch.

Let me tell you everything you need to know.

The new Instagram update (new API)

Let me quickly explain to you whatā€™s going on.

Instagram has just released a new API (= a new system / new Policy). This new API is called the ā€œBusiness APIā€.

Companies can now use this ā€œBusiness APIā€ to build apps that auto-post for Instagram Business accounts.

If you didnā€™t know, Instagram did not allow auto-posting before. It was against their Policy and could get your account banned, blocked or penalized.

Now, their new system allows companies to build auto-scheduling apps – only if they use the Instagram ā€œBusiness APIā€.

Please beware of companies that offer tools that auto-schedule for you but don’t use this API. They are still breaking the rules.

Here is what you need to know about this new change:

Scheduling Instagram posts automatically isā€¦ very limited

Hereā€™s the catch. For now:

  • Auto-posting will be only available for people who have a business profile
  • Instagram will not allow auto-posting for videos
  • Instagram will not allow auto-posting for carousels (multiple photos in one post)
  • You wonā€™t be able to set a location tag
  • You wonā€™t be able to tag users on your photos (you can only tag in your caption)

Note: We will add the auto-scheduling feature in Preview app.

What if you don’t have a business profile… or don’t want to switch to a business profile?

If you don’t have a business profile or don’t want to switch to a business profile: don’t worry. You won’t be affected by this change.

However if you want to schedule your posts automatically, then you have to switch to a business profile.

So what do you think about this new Instagram update? Do you like it? Let me know your thoughts in the comments.