Choosing the right feed idea for your Instagram can really make a difference.
- It helps you stand out from the crowd and grow your Instagram.
- You can experiment with different feeds and see how it affects your engagement rate.
- You can also choose your own signature feed layout which will make you stand out even more.
For today’s feed ideas I have been searching Instagram fitness accounts.
I’m going to show you examples of Instagram themes, feed layouts and grids you can create for your Instagram account.
From what I have found it’s obvious that feed layouts are becoming very popular on Instagram amongst personal and business accounts. Not only are people sticking to a layout but they are experimenting with this and combining feed ideas in their layout.
Quick tip: You can use Preview app to design your feed, edit your photos, schedule your posts (and even find fitness hashtags).
Ok, let’s get started!
Feed idea 1. Poses/mirror shots
The first feed idea for fitness: Posing!
This is the most common shot when it comes to fitness accounts. Ranging from small Instagram users with only a few hundred followers to users with 1million + followers. Everyone has shots of poses and “mirror poses” (posing in front of the mirror and taking a photo).
Some have taken this to another level by turning it into a feed layout. Have a look at @cristiano.m.marinho who is a professional competitor, @jay_darko who is a fitness instructor and @amandaregiina who just started her Instagram accounts and shares her fitness progress. As you can see a variety of people like to use this type of feed.
Feed idea 2. Gym only photos
Some people’s feed are only photos of themselves in the gym. They might be:
- Posing in the gym’s mirror, or
- Working out in the gym
Feed idea 3. Videos of training
Some people specialise in taking videos of themselves training. First, these videos can make you go viral because they catch our attention. Second, it’s an awesome way for people to see you perform big lifts and tough exercises.
Videos are becoming increasingly popular on Instagram, especially with the introduction of IGTV videos. A big part of fitness is about exercising and getting those big lifts. Hence it is no surprise that videos are very popular for fitness accounts.
Feed idea 4. Carousels
Some people also use the “carousel” feature on Instagram to post their workouts.
For example, @christieswadling shares her training in a carousel. She uses one slide to show one exercise. The next slide is another exercise.
Feed idea 4. Row by Row layout
Another Instagram feed idea is to position your photos strategically in your feed to create certain patterns / grids.
That’s when using Preview app becomes very useful to plan your feed.
One row = one outfit color.
You can use this feed idea in other ways. For example:
- One row = one training session
- One row = one body part training (like abs only)
Feed idea 5. Columns
Another favorite in the industry is to use the “Line in the Middle” feed layout.
Usually people do this by posting quotes only, or meals only in the middle column of their feed. Creativity is key here. Feel free to experiment with this.
@mitakadi is very creative with his posts and uses exercise demonstrations for one line, meals with descriptions in the middle line and videos of right and wrong way to do exercises in the other one. Very creative indeed! All our other examples kept it simple and only use one line down the middle. Check them out by clicking on the photo.
And also have a look here to see how to make the white line down the middle
Click here for the tutorial.
Feed idea 6. Tiles
Feed idea 7. Puzzle feed
The good ol’ puzzle feed.
I could only find one person using a “Puzzle” feed layout and that is @hendo_inspires yet again.
It takes a bit of time and effort that’s why it is hard to find. In saying that, it is not very difficult to create. We have 2 tutorials for you:
Feed idea 8. Show Before and Afters
“Before and afters” can get you noticed on Instagram. And for some people, these photos can make you go viral (we’ve seen it happen).
These types of photos are awesome to show your progress and to motivate people.
Feed idea 9. Color Theme
A good way to brand your Instagram is to stick to a certain color.
For example the color theme can depend on a season, your unique brand identity or a new product range.
@marianalogue uses dark and purple colours to show of her outfits she is wearing for a certain even or promo.
@fullyrawkristina likes to stick to bright, strong and colourful filters. Her account is mainly about raw fresh food and travelling to exotic locations. It is no surprise she uses these filters to stand out. She has created her own brand identity and only uses these type of filters.
Feed idea 10. Products, products, products
Some accounts only show products. Instagram is used for business and some like to get straight to the point and show what they are offering. This keeps things simple because you can focus on the products and it also makes the filters and type of grid you use more important.