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I’m so glad you’re looking for Instagram feed ideas for business.

It’s become the norm now for everyone to check the Instagram account of a business before purchasing, contacting or booking an appointment.

So you definitely want to make the best first impression.

I’m going to show you different Instagram feed designs, feed themes, grid layout ideas and theme filters you can use.


Here are 12 beautiful Instagram feed ideas for business:

Feed idea #1. Brand Color Theme

The first Instagram feed idea for business is to stick to your brand color.

Infuse this color in as many photos as you can.

You will create a beautiful branded, color-coordinated, Instagram feed design.

Your brand color can appear in:

  • Packaging
  • Photo background
  • Quotes
  • Clothes
  • Any other props


@kylieskin is known for its pink logo and product packaging. As a result, the whole Instagram feed is pink. There is almost always an element of pink in the photos. It can be a pink background, or the pink packaging.

@gotoskincare is another skincare brand. As you can see their brand color is “peach”. You can see the “peach” color in the quote images, background colors and products:

Feed idea #2. Tiles

One of the most popular Instagram feed ideas for business is to create a layout in the Instagram grid.

You can use each square in your grid to create a fun layout: like a “Tiles” layout.


@theshopfiles alternates between a photo and a quote:

@thejunipermarket alternates between a photo of a person and a photo of jewellery only:

@ebbyandi alternates between photos with different background colors:

Tip: You can use Preview App to quickly design your Instagram feed. This way you can see how your feed is going to look like before you post on Instagram.

Feed idea #3. “Rows” theme

You can also use each row in your grid to show something different: a different product, product color, photoshoot or model.


@skims uses each row to show a different product color: