From cookies to cakes and everything in between, the secret ingredient to Instagram success is the right hashtags to help your tasty creations be seen. Let Preview help bake up your best posts yet!

Whether you are a home baker showing off your stunning creations or a bakery owner looking to boost your business’ visibility on Instagram, all of the hashtags in Preview work to enhance your Instagram SEO and make sure your small business is seen.

instagram hashtags baking

Spend more time doing what you love and less time researching – Preview has done all the research for you with hand-selected hashtags that are ready to be mixed and matched into your perfect hashtag group.

Let’s whip up some amazing hashtags!

Instagram Hashtags for Baking

The hashtag options in Preview are truly endless – there are hundreds of hashtags to choose from to find the best ones for your account.

We will focus on 5 main categories that can help showcase your culinary confections on Instagram:

  • Baking and sweets
  • Food and specialty diets
  • Meal times
  • Wedding and special occasions
  • Location-specific

Think of these hashtags as keywords to help your customers and admirers find your baked goods on Instagram. They are a tool to boost visibility, connect with your community, and make your creations impossible to miss.

Let’s explore all of these amazing groups.

1. Baking and sweets

We highly recommend you start here for all of your core baking and baked goods hashtags. These groups cover all of the essentials to begin showcasing your delicious treats on Instagram.

instagram hashtags baking

2. Food and specialty diets

Desserts are for everyone and these awesome food-related hashtags in Preview are perfect for any baking post you make. From keto to vegan to gluten-free and even Ayurvedic recipes, Preview has all of your specialty diets covered so you can connect to your ideal audience.

instagram hashtags baking

3. Meal times

Baked goods are always amazing no matter what time of day it is or what meal you are serving. These hashtags have you covered, whether you are sharing your easy scone recipe for breakfast and brunch or showing off your easy homemade sandwich bread for the lunchtime creations.

instagram hashtags baking

4. Wedding and special occasions

We’re big dessert lovers here at Preview and know that every special occasion needs some delicious bakery items to indulge in. These are the ideal hashtags to use for these celebrations – everything from bridal showers and weddings to Christmas gatherings and fun parties.

instagram hashtags baking

5. Location-specific

If you sell your baked goods or own a bakery, these hashtags are a must. Baking is a business and these hashtags have been hand-selected to help drive traffic to your Instagram and help your business be seen.

Live in a foodie paradise or want to be seen more locally? Supplement Preview’s hashtags with location-specifiers, like your state, city, or even neighborhood.

For example, if you own a vegan bakery in Los Angeles, you could use hashtags such as:

#VeganBakeryLosAngeles
#VeganBakeryLA
#VeganBakeryWestHollywood
#WEHOVeganBakery

instagram hashtags baking

How to find the Instagram hashtags for baking

You can use Preview on your phone and computer.

This tutorial will show you the steps on your Preview phone app, but the steps are exactly the same on Preview Desktop if you prefer to use a computer.

Open your caption:

instagram hashtags baking

Tap on “Find Hashtags”:

instagram hashtags baking

Write a keyword in the Search Bar. For example, “Food“:

instagram hashtags baking

You will see the recommended hashtag groups:

instagram hashtags baking

Now it’s time to add them to your post. You have two options:

  • Tap on “Add All” to add all of the hashtags from that group in your caption, or
  • Tap on a single hashtag to only add that one to your post (this is perfect if you prefer an personalized mix and match approach)
instagram hashtags baking

BONUS #1. See your Hashtag Analytics

Stay on top of your hashtag analytics as you test different hashtags to see what works best with your account. You can easily see your analytics in Preview with a quick tap of a button.

  • Tap on the “Analytics” button in Preview
  • Scroll down
  • See your “Top Hashtags
instagram hashtags baking
instagram hashtags baking
instagram hashtags baking

BONUS #2. See your Competitors’ Top Hashtags

Curious about what hashtags other bakers or businesses are utilizing? It’s a piece of cake to see your competitor’s top hashtags in Preview so you can test them with your unique content.

  • Tap on the “Search” button
  • Type their username
  • Search
  • Scroll down to see their Top Hashtags
instagram hashtags baking
instagram hashtags baking
instagram hashtags baking
instagram hashtags baking
instagram hashtags baking
instagram hashtags baking

That’s a wrap!

Those hashtags were extra sweet and we really enjoyed sharing them with you. As always, don’t hesitate to reach out and send us an email if there are any tags you’d like us to add in Preview.

Make sure to keep up with us on Preview and Instagram – we’ll see you there!

P.S. Give your loved ones the gift of Preview this Holiday season with a Preview Gift Card!