The sweet scent of success on Instagram requires more than just stunning photos of your latest creations. Today’s thriving bakeries and cake businesses are mastering the art of social media marketing, turning casual scrollers into loyal customers. Let’s explore how Preview’s extensive hashtag library can make your bakery’s Instagram presence rise to new heights.
Whether you’re a seasoned pastry chef working at a well-known bakery or just starting your social media presence as a custom cake creator, these proven techniques will help your content stand out on Instagram. Preview has done all of the research for you with the greatest selection of hand-picked, curated hashtags. Think of these like # symbols as keywords to help connect with your ideal audience – and they actually work!
Spend less time strategizing and more time baking your favorite tasty treats – Preview has done all the work for you. You can even create your own custom hashtag groups within Preview when you find your favorite tags that work best for your content.
We’ve pre-heated the oven and gathered all the essential ingredients – now let’s bake up some Instagram magic together!
1. Baking and cakes
There’s no better place to begin than with these essential baking and cake hashtags. Whether you’re making a custom birthday cake or preparing your first batch of baked goods for the day, these tags are certain to highlight your yummy treats.
2. Food and specialty diets
Incorporating specialty dietary needs into recipes is something that many bakery owners and cake creators do on a regular basis, and these tags will help you connect with your customers looking for these delicious delights. Preview has hashtags for all sorts of diets and specialty ingredients, everything from organic and vegan to keto and Ayurvedic.
3. Wedding and special occasions
Raise your hand if you think the best part of any special event is the cake 👋 If your bakery is prepping for a corporate Christmas event, gearing up for the wedding of the century with a massive cake, or making the most precious cupcakes for beautiful baby shower, Preview has you covered. These hashtags are the perfect choice to display your amazing edible art for each occasion.
4. Business and Location-specific
Bakery owners and cake business owners rejoice – Preview has amazing business hashtags in addition to our baking-focused tags. These tags are essential to put your business at the forefront of Instagram, getting you connected with potential clients, customers, and community members who are looking to patronize your business and indulge in your culinary creations.
Get even more niche by supplementing Preview’s tags with location-specifiers that lead people directly to your city and neighborhood.
Say you are a wedding cake designer who owns a bakery in New York City. You could utilize tags such as:
#BakeryNewYorkCity
#BrooklynBakery
#NYCWeddingCakeArtist
#LuxuryCakeDesignerBrooklyn
One of our favorite aspects of planning with Preview is that you can use it on your phone or computer.
Today’s tutorial will show you the steps on the phone app since we know you are likely on the go as a busy bakery owner. If you prefer to use a computer, simply pop over to Preview Desktop – the steps are exactly the same 🙂
Open your caption:
Tap on “Find Hashtags“:
Write a keyword in the Search Bar. For example, “Cake“:
You will see the recommended hashtag groups:
Once you see the tags you’d like to use in your caption, you’re ready to add them to your post – there’s two ways to do it:
- Tap on “Add All” to every hashtags from that group, or
- Press on a single hashtag to add that specific hashtag to your caption
BONUS #1. See your Hashtag Analytics
Monitor your hashtag performance through Preview’s comprehensive analytics, letting you optimize your strategy based on real data. Here you can track the effectiveness of your hashtag strategy through detailed performance metrics, allowing you to refine your approach over time. All it takes is a few taps.
- Press on the “Analytics” button in Preview
- Scroll down
- See your “Top Hashtags“
That’s all for now!
We are big dessert lovers here at Team Preview and we so enjoyed sharing all of those sugary sweet hashtags with you. If there’s anything you’d like us to add for your bakery or cake business, feel free to send us an email – we love hearing from our community directly.
Until next time, make sure to keep up with us on Preview and Instagram <3 We can’t wait to see all of your amazing cake creations and your favorite pastry shops!
