Mastering Instagram for nail professionals is about more than just beautiful manicures. 2025’s top nail artists and salons are turning social media into a powerful marketing platform, transforming followers into loyal, booking clients. Discover how Preview’s strategic hashtag approach can make your nail content impossible to ignore.
Whether you’re a seasoned beauty industry expert that owns a high-end salon or an emerging nail artist building your personal brand, these strategic techniques will help your nail art shine bright on Instagram. Preview has meticulously researched and curated the most effective hashtags to make those little # symbols are the best tool in your kit – precision-targeted keywords that genuinely connect you with your dream clientele!
Stop spending hours searching for the perfect hashtags and focus on what you love – creating stunning nail designs and making your clients feel their best. Preview has done all the work for you with our comprehensive hashtags toolkit that puts your creativity front and center. Bonus – you can even create custom hashtag collections that showcase your unique style and attract your ideal followers.
We’ve filed, buffed, and prepared the perfect set of digital marketing tools – now let’s create some amazing Instagram content that truly stands out!
1. Nails and beauty
Nail artisans, salon owners, and mani/pedi specialists should start here for Preview’s amazing nail and beauty specific tags. Whether you’re a solo nail technician or managing a high-end salon, our meticulously curated hashtag collections are designed to elevate your digital presence and connect you with your ideal clientele.
2. Artistry and creativity
The best part of nail art is showcasing what your amazing artistry and creative skills can accomplish on a tiny polished canvas. Celebrate and show off your technical precision and creativity with these specially selected art-focused tags.
3. Special events
Getting ready for a special occasion has to include a fresh set and these tags are here to celebrate your work as well! Preview has you and your client’s covered with tags for every type of event, from a once-in-a-lifetime wedding to the sweetest nail designs to celebrate a baby shower.
4. Business, marketing, and location-specific
Being a salon owner and nail designer is a business, and Preview is here to assist with business, sales, and marketing tags that can help you find client’s, showcase your salon, and connect with other like-minded business owners.
Take it one step further by customizing Preview’s tag with location-specifiers that lead business directly to you.
For example, if we owned a nail business in Chicago, we’d use tags such as:
#NailSalonChicago
#NailArtistChicago
#ChicagoNailSalon
#ChicagoNailArtist
Open your caption:
Tap on “Find Hashtags“:
Type a keyword in the Search Bar. For example, “Nails“:
You will see the recommended hashtag groups:
After you’ve discovered the tags you like, you have two options to add them to your caption:
- Tap on “Add All” to add all hashtags in that group, or
- Click on a single hashtag if you prefer a mix and match approach
BONUS #1. See your Hashtag Analytics
It’s important to keep track of your numbers and Preview is here to assist with comprehensive analytics to see your data in real-time. Track and refine your hashtag strategy with this personalized approach that helps you find the tags that work best for your unique business. It’s super simple to do:
- Click on the “Analytics” button in Preview
- Scroll down
- View your “Top Hashtags“
It’s important to know what is working best for your competitors’ top hashtags in order to see what might be beneficial to elevate your business. With Preview, it’s never been easier to see the competitions’ analytics:
- Tap on the “Search” button
- Type their username
- Search
- Scroll down to see their Top Hashtags
That’s a wrap!
This was such a fun post to share and we so hope you enjoyed. Seeing our nails type out this post made us ready for our next manicure and fresh polish, so come find us on Instagram! If there’s any tags you’d like us to add to expand our library, we’d love to know! Simply send us an email – we always appreciate hearing from our community.
We’ll see you next time on Preview and Instagram! Make sure to tag us in your nail designs and special occasions so we can admire <3
