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Hello Instagram lovers! Ready for some inspiration?

Let’s do this.

This blog post post is for you if you don’t know where to start, how to plan our feed and how to achieve a consistent theme, or you just if you need inspiration because you want to change your Instagram feed.

There are so many different Instagram themes you can create: borders or no borders, bright or dark, puzzle or rainbow? So many choices, so much fun. Which one will YOU choose?

Remember, your Instagram theme is a reflection of who you are and what you love. Don’t feel like you have to stick to “rules”. There are no rules. You make your own rules. The secret to making a beautiful theme is to love what you share and stick to your style.

Quick tip: You can use Preview App to design your Instagram feed. With this app you can plan your feed in advance, edit your photos, schedule your posts, find hashtags, etc… If you don’t have Preview yet, you can download it here.

Before we start, I need to give a BIG SHOUTOUT to our awesome Preview community because 99% of the feeds you will see are made by them, using the app. Thanks for sharing your feed for this blog post guys!

Enough talking. Here are 20 beautiful Instagram theme ideas and inspirational accounts.

1. Line in the middle theme

The Line in the Middle is usually made of quotes on a white background. However the Line in the Middle can be another color or any other theme you want. The line will guide your viewers as they scroll.

See the tutorial ›

2. Row theme

This layout looks like you are reading a magazine. You can get very creative and tell a story, row by row. For example, @iamteko uses one row to share photos related to one photo shoot or outfit.

See the tutorial ›

3. Tiles theme

The most popular way to use the tiles layout is by alternating between a photo and a quote (like @tarawagner). However, you can get creative. For example, you can also alternate between a photo and an example of your work, like @fashionyfab.

See the tutorial ›

4. Rainbow theme

Rainbow feeds are rare. If you pull it off, your account will definitely stand out. A rainbow feed is when the colors in your photos change as you scroll down your feed. It looks like a rainbow.

See the tutorial ›

5. Puzzle theme

A puzzle theme is when all your photos are linked together and form a bigger picture. The trickiest part of doing this layout is maintaining high quality of each single image after you split the big image. You also want to make sure that each individual photo makes sense on its own (otherwise people won’t click on it).

See the tutorial ›

6. White border theme

Using a white border on your photos is one of the easiest ways to start a theme.

Even if you share very different photos, with different colors, your overall feed will look consistent. White borders add space between your photos. They make your overall feed breathe.

Also, white borders are awesome to make your photos stand out on the Explore page and Hashtag Pages on Instagram.

There are many border options in Preview app. Our favorites are “Aura”, “Vela” and “Sole”. Here are some examples to give you ideas:

NOTE: The borders are not available in Preview anymore. We are working on brand new borders. You can still use Preview to plan your feed in advance, use our beautiful filters, and find the best hashtags. If you are looking for borders some alternative apps we recommend are Instasize, Pic Stitch and Photo Collage.

7. Black border theme

Black borders are very rare on Instagram at the moment. So you will definitely stand out.

Dark borders are perfect for dark themes, like Grunge and Moody themes. Also, black borders would look really nice on minimal photos and on photos with strong pops of colors.

8. Rectangle photos theme

This theme idea is elegant and different.

This theme idea is perfect if you want your viewers to focus their attention on one part of the photo. In fact, I think it highlights the most beautiful parts of a photo.

We can appreciate the details and colors more. It almost seems like a photo tells a story.

Why? Because each photo is separated by a lot of white space. It gives us, the viewers, time to appreciate each one of them when we scroll down.

This theme will also catch viewers’ attention because it is not the usual “squared photo” in the Explore page.

To make this theme, use the white border in Preview app called “Sole”.

9. Mixed white border theme

Last theme with borders I promise.

I love this one because it is totally different. It is very playful. Each image can shine on its own because there is a lot of more space between them. It is a great theme for any type of photos and colors.

In Preview app: Use borders “Vela” and “Sole”.

10. Same filter theme

This theme idea would be the first one I recommend to you if you have no idea where to start: use the same filter on your photos, all the time.

Your filter will become your signature look = your style.

People will recognize your photo straight away if you use the same filter all the time.

Using the same filter all the time is the easiest way to start a theme. It makes your overall feed look cohesive when someone looks at your feed for the first time.

Also, the same filter gives an overall mood to your whole feed. So choose wisely based on the type of photos you take (new blog post about this coming soon).

In Preview app: Choose one filter and stick to it. Use the Filter Packs to guide you to pick the theme you want to focus on (for example: Tropical, Grunge, Moody, Pastels, Brown, etc…).

Filter A8
in Preview Filter Pack

Filter C3
in Fall Filter Pack

Filter J3 & J6
in Pastel Filter Pack

Filter F1
in Brown Filter Pack