Open your Preview App and let’s design your Instagram feed together.

Think of Instagram as a magazine. People arrive on your feed and see your whole layout.


If they are impressed. They will follow you.

How to impress? By sticking to an Instagram grid layout.

Let me explain:
Each square plays an important role in your overall Instagram feed.
You can create different Instagram layouts by planning each square.


A grid = a template = an amazing Instagram theme.

I am going to show you 6 types of Instagram grid layouts.

Want to try to create your own unique layout right now?
Add your photos inside Preview app (download the app here).
And try the different layouts yourself. Just drag & drop your images – and don’t forget to have fun!

Let’s do this!

Grid 1: Keep it simple

Let’s start easy. The first grid layout is to keep it simple.
Just post your photo, each square at a time. You don’t have to stress out about your whole layout as such, as long as you stick to the same filter and color combination.

Click an image to discover the feed.

Grid 2: Diagonal

The second Instagram grid layout is used by a lot of Instagrammers.  It makes your Instagram theme look consistent instantly. It’s so easy to do!

The diagonal grid layout was explained by Amanda, the Creative Director of Hooray House, in our Insta Story. You guys loved this trick!

All you have to do is (1) choose a type of photo and (2) choose a color. Then just drag and drop your photos to rearrange them like this:

Grid 3: Tiles

The second Instagram grid layout is to use each square as a tile.

The most popular way to use this layout is by sharing a photo, then a quote, then a photo, then a quote.

It is an easy way to have a consistent Instagram feed. Super easy. Plus, your followers will know exactly what you will post next. If you have just posted a photo. They are expecting an awesome quote after.

Of course, you don’t have to only use quotes. Be creative.

For example, you can share your new blog post title, an icon (like a heart), an emoji, a drawing…
You can also use the tiles layout based on the background color of your photo, just like

Click an image to discover the feed.

Grid 4: Line by line

This is another creative Instagram grid layout.

It is very beautiful because it looks like you are reading a book… or a magazine.

Our eyes naturally go from left to right to read (unless you’re from Japan, then right to left).

Again, you can get very creative and tell a story. Line by line.

For example, if you are travelling somewhere you could use a line to write about your travel tips, your experience or simply the name of your destination.

Click the image to discover the feed.

Grid 5: Follow the line

One of my personal favorites. This feed planner is easy to maintain and it is very pretty to look at.

Basically, the line in the middle of your feed will be white (or another color). That line in the middle will guide your viewers as they scroll down your feed.

This is so cool! It just makes you want to scroll, scroll, scroll!

Again, you can get very creative with what you decide to put on each side of your middle photo. You can keep it simple and just post any image. Or you can be more intentional. How does the text in the middle relate to the images on each side? Just a little something to think about…

Click the image to discover the feed.

Grid 6: Color by blocks

This is a pretty cool grid planner too. And I respect those who do it.
It requires a little bit more work and planning than the other grid layouts.

To color by blocks:

  • Use a different filter after every 3, 6 or 9 photos… or more.
  • Or different colors in your photos

You can be super creative.

You can arrange your feed by color, by concept, by product, by travel destination.
Anything your mind can think of.

Look at @unearthedcrystals. Their feed switches colors every 9 photos. Look at this transition from pink to green:

Click the image to discover the feed.

Grid 7: Mix & match

If you want to go one extra mile, try to mix & match the types of layouts.

For example:

Tiles + color by blocks.

That could be a pretty cool feed design.
I wasn’t able to find someone with this type of feed.
If you know anyone, tell me in the comments.
Even better, leave your username below if you are making your own amazing feed (tag me on Instagram too:

* Edit: Thank you Christina @christinamolinadotcom for reaching out! You feed is beautiful and illustrate perfectly how to mix the tiles and blocks layouts.

If this article was helpful, please leave a comment below.

Have fun planning your feed and see you all on Instagram!


+300,000 Instagrammers are already using Preview App to edit, plan & schedule their feed. If you haven't tried it, you're missing out.

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