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Update: 8 grid layouts

Open your Preview App and let’s design your Instagram feed together.

Think of Instagram as a magazine. People arrive on your feed and see your whole layout.


If they are impressed. They will follow you.

How to impress? By sticking to an Instagram grid layout.

Let me explain:
Each square plays an important role in your overall Instagram feed.
You can create different Instagram layouts by planning each square.


A grid = a template = an amazing Instagram theme.

I am going to show you 6 types of Instagram grid layouts.

Want to try to create your own unique layout right now?
Add your photos inside Preview app (download the app here).
And try the different layouts yourself. Just drag & drop your images – and don’t forget to have fun!

Let’s do this!

Grid 1: Keep it simple

Let’s start easy. The first grid layout is to keep it simple.
Just post your photo, each square at a time. You don’t have to stress out about your whole layout as such, as long as you stick to the same filter and color combination.

Click an image to discover the feed.

Grid 2: Diagonal

The second Instagram grid layout is used by a lot of Instagrammers.  It makes your Instagram theme look consistent instantly. It’s so easy to do!

The diagonal grid layout was explained by Amanda, the Creative Director of Hooray House, in our Insta Story. You guys loved this trick!

All you have to do is (1) choose a type of photo and (2) choose a color. Then just drag and drop your photos to rearrange them like this:

Are you loving our tips? You’ll love our Complete Instagram Guide.

Grid 3: Tiles

The second Instagram grid layout is to use each square as a tile.

The most popular way to use this layout is by sharing a photo, then a quote, then a photo, then a quote.

It is an easy way to have a consistent Instagram feed. Super easy. Plus, your followers will know exactly what you will post next. If you have just posted a photo. They are expecting an awesome quote after.

Of course, you don’t have to only use quotes. Be creative.

For example, you can share your new blog post title, an icon (like a heart), an emoji, a drawing…
You can also use the tiles layout based on the background color of your photo, just like

Click an image to discover the feed.

Grid 4: Line by line

This is another creative Instagram grid layout.

It is very beautiful because it looks like you are reading a book… or a magazine.

Our eyes naturally go from left to right to read (unless you’re from Japan, then right to left).

Again, you can get very creative and tell a story. Line by line.

For example, if you are travelling somewhere you could use a line to write about your travel tips, your experience or simply the name of your destination.

Click the image to discover the feed.

Grid 5: Follow the line

One of my personal favorites. This feed planner is easy to maintain and it is very pretty to look at.

Basically, the line in the middle of your feed will be white (or another color). That line in the middle will guide your viewers as they scroll down your feed.

This is so cool! It just makes you want to scroll, scroll, scroll!

Again, you can get very creative with what you decide to put on each side of your middle photo. You can keep it simple and just post any image. Or you can be more intentional. How does the text in the middle relate to the images on each side? Just a little something to think about…

Click the image to discover the feed.

Grid 6: The Rainbow Feed

This is a pretty cool grid planner too. A rainbow feed is when the colors in your feed change when you scroll.
It requires a little bit more work and planning than the other grid layouts.
If you pull it off, your account will definitely stand out. It will look like a rainbow.

To color by blocks:

  • Use a different colors in your photos after every 3, 6 or 9 photos for the best effect

The screenshots below don’t do the accounts any justice. Click on the images to experience their rainbow feeds.

Click the image to discover the feed.

Grid 7: Mix & match

If you want to go one extra mile, try to mix & match the types of layouts.

For example:

Tiles + color by blocks.

That could be a pretty cool feed design.
I wasn’t able to find someone with this type of feed.
If you know anyone, tell me in the comments.
Even better, leave your username below if you are making your own amazing feed (tag me on Instagram too:

* Edit: Thank you Christina @christinamolinadotcom for reaching out! You feed is beautiful and illustrate perfectly how to mix the tiles and blocks layouts.

Grid 8: Puzzle

This is a next level grid layout. The trickiest part of doing this layout is maintaining high quality of each single image after you split it. You also want to make sure that each individual photo makes sense on its own (otherwise people won’t click on it).

If this article was helpful, please leave a comment below.

Want more tips to plan your grid? Download our Complete Instagram Guide.

Have fun!


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