Instagram limits for established accounts

Have you had your Instagram account for months or years?

If so, here are restrictions to know:

Instagram “Likes” limits

How many “Likes” can you do?

  • 120 per hour, or 
  • 300-500 per day

Instagram “Comments” limits

  • 200 per day

Timing limit

Are you liking or commenting on other people’s posts too fast?

  • Wait 20 – 30 seconds between each “like” or “comment”.
  • If you go too fast, Instagram might think you are a bot and block you.

Follow limit

How many accounts can you follow per hour or day?

  • About 10 follows per hour
  • 100-150 per day

Maximum following limit

You can follow a maximum of 7500 accounts.

Unfollowing limit

Want to unfollow some accounts?

Don’t do it all at once.

  • Unfollow 60 per hour
  • Unfollow about 150 per day
  • If you unfollow more than 150 per day, your account could get temporarily banned.

Combined actions limit

“Combined actions” is the combination of likes, comments, follows, unfollows and messages.

Overall, Instagram puts a limit on the total number of actions you can do in one day.

It is around:

  • 500 per day

Direct Message limit

How often can you message? How many Direct Messages (DMs) can you do?

  • 50-70 per day

Here are tips to not get blocked because of DMs:

  • Don’t send the exact same text to multiple people 
  • Create different text versions of the same message
  • Send personalized messages
  • If you receive a lot of DMs, try to reply to them in batches (some in the morning, mid-day and afternoon for example, so you don’t get action-blocked)

Instagram post limit

How many posts can you post on Instagram in one day?

Instagram hasn’t revealed a limit.

You can post as many times as you want during the day.


We recommend you leave time between each post (a few minutes, or even hours).

If you post too many posts all at once, the Instagram Algorithm might think you’re a spam account and could block your account temporarily.

If you choose to auto-post to Instagram, make sure you schedule your posts at least 5 minutes apart.

Here is how I schedule posts with Preview App:

instagram limits

The less you look like a spam account, the better.

Tagging people limit

How many people can you tag on your post?

  • For a single post: 20 people per post
  • For a carousel post: 35 people per post

Hashtag limit

How many hashtags can you use on Instagram?

  • 30 hashtags per post

Click here to see the new Instagram hashtag trends.

Deleting post limits

Want to delete posts from your feed?

At the moment there is no limit on how many posts you can delete in one go.

Instagram limits for new accounts

Did you just create a brand new Instagram account?

Instagram wants to make sure new accounts are not spam or bots.

So you will have some limits.

I know it can be annoying. But I’m sure you don’t want fake followers or fake accounts liking or commenting on your posts.

So these Rules are important to keep fake accounts away from Instagram.

If you have a new account:

Take it easy.

  • Timing: Wait 30-50 seconds between any actions.
  • Timing between posts: To be safe, post no more than 5 times a day.  I recommend waiting 10-15 minutes between each post (or a few hours). If you want to be extra safe, post only once a day.
  • Combined actions in total: 500 actions a day. This includes the following, likes and unfollows.
  • Direct Message limits: 20-50 DMs per day.

After 4 weeks, you can go faster and send more DMs.

Instagram Story limits

Now let’s talk about Instagram Stories.

  • Number of Instagram Stories: 100 per day
  • Instagram Story length: 15 seconds per clip (Instagram will automatically split your long video into 15 second-clips)
  • Instagram Story dimensions: 1080 by 1920px

Instagram Story Highlights limits

Highlights are the circle under your Instagram bio.

  • Highlight title: 12 characters
  • How many Highlights you can create: Unlimited
  • Number of Stories per Highlight: 100

Instagram account profile limits

Here are other useful Instagram limits and rules:

  • Display name: 30 characters
  • Instagram bio: 150 characters
  • Square post dimension: 1080 by 1080px
  • Portrait post dimension: 1080 by 1350px
  • Landscape post dimension: 1080 by 608px
  • Feed video length limit: 1 hour
  • Reels video length limit: 1 minute
  • Captions: 2200 characters
  • Instagram accounts limit: 5 logged in account

Why does Instagram have those limits?

To limit spam and fake accounts.

Spam and fake accounts usually like, comment and message a lot, fast.

They act like “bots” (robots).

Instagram wants real people using the app.

What happens if you exceed Instagram’s daily limits?

2 things can happen:

  1. Action block: You can see a pop-up message that says “Try again later”
  2. Account deletion: Your account could get deleted / banned temporarily or indefinitely.

How to avoid getting blocked or banned?

Super simple: Don’t act like a bot.

Here are 4 things you can do:

1. Go slower

Don’t do too many actions too fast.

For example, don’t like or comment too fast. Otherwise you will look like a bot.

2. Space out your Instagram tasks

I know a lot of you have your own business and might not want to spend a lot of time on Instagram.

If you can, try to divide your Instagram time into tasks and set your own Instagram limits.

For example:

  • Morning: Reply to DMs (15 minutes)
  • Afternoon: Like and comment on other people’s accounts (15 minutes)

This will ensure you don’t go over the limits.

3. Use your account regularly

If you have a brand new account, try to use your account regularly.

This will show to Instagram that you act like a human, not a bot doing a LOT of actions, all at once.

4. Do not use third party apps or websites that are NOT approved by Instagram

Many apps and websites out there are NOT approved by Instagram, and do NOT follow Instagram’s Rules and Policies.

You might have logged into them, which means that they could have access to your Instagram password.

This means they could be liking, commenting, following and unfollowing with your account, without you knowing.

Which puts your account in danger of being blocked.

What to do?

If you suspect you used an unapproved app or website in the past, change your Instagram password right now.


Preview App has been officially reviewed and approved by Instagram. Preview follows all Instagram’s Rules and Policies to keep your account safe.​

That’s it!

To sum it up:

Don’t act like a bot.

Act like a human (and go slow).

Use approved third-party apps.