Instagram Reel ideas for Business (48 awesome video ideas)

Need some Instagram Reel ideas for business?

I’m going to share 48 Reel video ideas.

They’re perfect if you have a product-based or service-based business.

And while you’re here, here are other blog posts you might find helpful too:

How to use Instagram Reels (if you’re a beginner)
Instagram Reel Hashtags (everything you need to know)
Instagram Reel Caption ideas (I love this one! Short and sweet caption to catch people’s attention or to convert them as followers or customers)
How to schedule your Instagram Reels using Preview (so you can plan your feed, captions and hashtags in advance)

Alright, time to look at these Instagram Reel ideas for your business.

Let’s start!

Note:

I also share the latest trending Reels songs on my Instagram, EVERY WEEK! Click here!

Instagram Reel idea #1. Introduce yourself

If you’re not sure where to start, this is a great first Instagram Reel video idea to post on your account.

Song recommendations:

Any song you want. Make it fit your style, your personality or brand.
“Level up” – Ciara

Editing tip:

List:

Your name
Where you’re from
What you do
What you offer

Example:

@joi.knows.how

Instagram Reel idea #2. Meet the team

Introduce your team members (even if you’re a team of one ;).

Song recommendations:

“I’ll be there for you (Theme from Friends)”
“You’ve got a friend in me”
“Best Friend” – S Club 7

Editing tips:

Wave to the camera
Write the name of the person + their job title

Examples:

@sweetlivingdesigns

@shop_kirsten

Instagram Reel idea #3. Keep it simple

Don’t want to edit too much?

Simple videos are also perfect.

Just start recording videos of things around you, places, people, things you do, or an event.

Song recommendation:

Use any song you like
Sometimes you can just leave the original audio if you want people to hear what’s around you (like birds chirping)

Example:

@chateaulagorce_frenchwedding

Instagram Reel idea #4. What people can expect from you

Want people to follow you? Share what type of content people can expect to see from you.

Song recommendation:

Level up – Ciara

Editing tip:

Make a list of things you post about and / or how you help people.
Make each thing appear as text, one by one on the screen, and point your finger on it

Examples:

@cindyliang.design

@boldambassador

Instagram Reel idea #5. Day in the life / Behind the Scenes

Film snippets of what a day in your life looks like, or what your behind the scenes look like.

Song recommendations:

Ily (i love you baby) – Surf Mesa
Sunset Lover – Petit Biscuit
This Girl is on Fire – Alicia Keys

Example:

@sitwithanna

Instagram Reel idea #6. “Show your workspace”

A lot of people like to also show their workspace. They pan over the whole room, show their favorite parts of the room and tools of the trade (anything from stationary, furniture, calendar, laptop).

Song recommendations:

Watermelon Sugar – Harry Styles

Examples:

@expressionsbracelets

@doctortkpsych

Instagram Reel idea #7. What people think versus what it’s like versus what it actually looks like

Bust people’s assumptions about one part of your business or life.

This can become a series on your account.

For example:

What people think it looks like to run your own business
What people think it looks like to work from home
What people think it looks like to paint
What people think it looks like to be a solopreneur

Example:

@whatevalola

Instagram Reel idea #8. What people think they need to [do something] versus what they actually need

This is another assumption Instagram Reel idea:

Make a list of things people think they need in order to achieve something.

End the video with a fact that is the opposite of their current mindset.

This will surprise them, shock them, or make them question if there’s a better way: what you offer.

Example:

@bri.norberg

Instagram Reel idea #9. Show your process from start to finish in 15 seconds

An Instagram Reel video is only 15 seconds.

You can record yourself making something from start to finish.

Increase the speed of the video.

Done!

Song recommendations:

Head & Heart – Joel Corry
Any song from JJ Heller if you’d like a soft, relaxing vibe for your video

Example:

@brookestyless

Instagram Reel idea #10. Quick Tip

Can you share tips with your followers?

Make a list of a bunch of tips you want to share.

One tip = one video.
Or
Three tips = one video.

You choose how many tips you want to include in one video.

This Instagram Reel video idea can become a fun series on your account.

Example:

@theashleyfrance

Instagram Reel idea #11. Mistakes

Share some common mistakes you see people do, and share how to fix it.

For example:

Mistakes people make in their Instagram bio
Mistakes people make when they wash their hair (if you’re a hair stylist)
Instagram Hashtag Mistakes
3 mistakes you’re making in your caption

Example:

@iamcoachjanine

Instagram Reel idea #12. Favorites

Share your favorite products, tips, finds, or anything else you’d like to highlight.

You can make it into an Instagram Reel series too: “Favorites of the Month”.

Song:

Can you keep up – Destiny’s Child

Example:

@teresalaucar

Instagram Reel idea #13. Packing orders

Have a product-based business?

Record a video of you packing orders.

Song recommendations:

Qumu – Bubblegum K.K. (From “Animal Crossing: New Leaf”)
Summer Days (feat. Macklemore) – Martin Garrix
Vibe – Joel Fletcher, Kennyon Brown
Better – Khalid

Example:

@nobledemons

Instagram Reel idea #14. “The Making Of”

This is another great Instagram Reel idea for product-based business owners:

Film your process of making something.

Song recommendations:

The Process – Lakey Inspired

Example:

@patterson_pottery

Instagram Reel idea #15. Before and After

Want to see the final results?

One of my favorite Instagram Reel ideas is to take a quick video of the “before” and then another video of the end product (the after).

Song recommendation:

Better – Khalid

Editing tip:

If you have a product-based business: show your raw materials, snap your finger, reveal the after.

Examples:

@saratoufali

@babybowclub

Instagram Reel idea #16. Show sizes

Do you sell products that have different sizes?

Record a video of you showing the different sizes you offer.

It helps people make a choice and get an idea of how big or small the product is next to a person.

Example:

@audreyhamiltonart

Instagram Reel idea #17. Show one product only

You can record a video for each one of your products.

You Reels can become a video catalogue of all your products, so people can see them in different angles and light.

This is a great idea if you have a clothing or jewelry brand.

People are getting closer to “seeing” your product as if it was in real life, because it moves, in a video.

Example:

@emthawjewelry

Instagram Reel idea #18. Product Fashion Show

I like to call this Instagram Reel idea the “Product Fashion Show”.

Select a few of your products and show them one by one in one video.

Song recommendations:

Don’t start now – Dua Lipa
Dance Monkey – Tones and I
Juju On That Beat -Zay Hilfigerrr & Zayion McCall
Something New – Wiz Khalifa

Example:

@ayumi_and_chubby

Instagram Reel idea #19. Best sellers

Why not show your best selling pieces?

This will help new people see what your most popular pieces are, and motivate them to buy them too!

Example:

@glambykyanie

Instagram Reel idea #20. Tutorial showcasing your product

One of the most useful Instagram Reel ideas for business is to create a quick tutorial of you using your product.

Song recommendation:

Say So – Doja Cat

Example:

@basebutter

Instagram Reel idea #21. Different way to use / style a product

Choose one of your products and show different ways you can use or style it.

Song:

Something New – Wiz Khalifa

Example:

@whatabimakes

Instagram Reel idea #22. “I want it, I get it”

This idea is based on the Ariana Grande song called “7 rings”.

Use the part of the song when she sings “I want it, I get it”.

Record a fun video of you seeing your product (on your website or Instagram feed for example), and then getting it in real life.

This is a super creative Instagram Reel video idea for businesses.

Song recommendation:

7 rings – Ariana Grande

Example:

@bonylevy

Instagram Reel idea #23. Count something

This is one of my favorite Instagram Reel ideas for business!

Do you have 4 products you can show?

Or 4 tips to share?

Use the song “1234” to share these 4 things.

Each time they sing a number, show the next product / tip.

Song:

1234 – Plain White T’s

Example:

@ariana_lee99

Instagram Reel idea #24. Sneak Peek

Share a sneak peek of a product, service or post coming up.

Song recommendation:

Something Special – Pop Smoke
I’m So Excited – The Pointer Sisters

Example:

@haylsworld

Instagram Reel idea #25. Challenge

Create an Instagram Reel challenge that your followers can join.

Choose a song.

Choose the challenge.

Challenge them to replicate it using your product or tip.

Example:

@sephora

Instagram Reel idea #26. Restock

Are you about to restock?

Share the news with your followers!

You can show all the boxes or products in the room.

Example:

@lotsofknotscanada

Instagram Reel idea #27. “Ok, I believe you. But… ”

This Instagram Reel video idea is based on the song called “Jump in the line”.

It’s a super fun song. Choose the part of the song when they sing “Ok, I believe you”. Each time they sing “Ok, I believe you” show an assumption or something people always tell you. Then, surprise them with one of your facts and finish the song at “Oh!!” It’s the surprise moment and the perfect punch line to finish the song.

Song:

Jump in the line – Harry Belafonte

Editing:

List facts you hear from people all the time
Finish with a fact that will surprise from

Example:

@whatevalola

Instagram Reel idea #28. “Show what it’s like to do something”

Record the feeling of what it’s like to do something, or get something.

For example:

Running your own business be like…
Getting a fresh haircut be like…
Planning your feed with Preview app be like…
Wearing your favorite outfit be like…

Instagram Reel idea #29. “That feeling when…”

What is something you do to help people?

For example:

If you’re a hairstylist: “That feeling when you come out of the hairdresser”
If you’re a clothing brand: “That feeling when you receive your new clothes”
If you’re a jewelry brand: “That feeling when you treat yourself”

You get the idea.

Record a video of what it looks / feels like when you do that thing. Relate it to your business and you’ve created an awesome Instagram Reel video!

Instagram Reel idea #30. “3 Reasons Why…”

Share 3 reasons why your followers should know / do / not do / say / not say something.

For example:

3 reasons why you should use Preview to plan your feed
3 reasons why you’re not growing
3 reasons why your cat loves you

Examples:

@ileanasoulclarity

@masteryourfinancestoday

Instagram Reel idea #31. Myth Busting

This is an amazing Instagram Reel idea for businesses: “Myth versus Truth”.

Bust those myths!

This can be a series on your account.

Make a list of myths you hear in your industry, or myths you hear your clients / customers talk about.

Examples:

@struttosuccess

@jasminemonidigital

Instagram Reel idea #32. “Yes versus No”

This is a super popular Instagram Reel idea for businesses.

Use these 2 songs to create your video.

How it works:

When you hear “Nope” = Shake your head and write a sentence you hear people say and disagree with.
When you hear “Yup” = Node your head “yes” and write a sentence you agree with (that could be the opposite of the previous sentence you disagreed with)

Song recommendations:

“Nope Yup” – Lil Skeet
“No, no, no” – Destiny’s Child

Examples:

@theshadesofautumn__

@kinga.mnich

Instagram Reel idea #33. “Outfit change”

This Instagram Reel idea is perfect for clothing brands, or if you want to share your transformation from pyjamas to work outfit (even if the work outfit is the same or another pyjama). Remember: Instagram Reels are meant to be fun!

Song recommendations:

Supalonely – Benee
The Git Up – Blanco Brown
Stunnin’ – Curtis Water
Woah – KRYPTO9095 FT. D3MSTREET

Example:

@itsmajorgal

Instagram Reel idea #34. “Beauty Mode”

Does your product or service involve a transformation?

Like:

Clothing
Makeup
Hair
Accessories

You can join the “Beauty Mode” trend.

You can create your own “Beauty Mode” video that fits with your brand, just like @ileanasoulclarity did.

Instead of calling it “Beauty Mode”, she calls it “Aligned Mode” because it is what her business is about: helping business owners feel more aligned in their lives and business.

Examples:

@thoughtsofashell

@ileanasoulclarity

@thesnobcats

Instagram Reel idea #35. Recreating a look using your products

These kind of Instagram Reel videos can make you go viral.

Can you recreate the look of a celebrity with your product / service / offer?

Example:

@kerifay

Instagram Reel idea #36. Business evolution

Share the evolution of your business.

You can share videos of different stages of your business (from months / years ago).

Or you can film a video of yourself now and share the story of your business.

Song recommendation:

“Moon (And it went like)” – Kid Francesco
Downtown – Macklemore
Big World, Baby – JJ Heller

Example:

@variedexpressions

Instagram Reel idea #37. Share a story

Share your personal story.

For example, you can share stories of:

How you started your business
Your first customer
Your first sale
How your first year of business was

Song recommendations:

Glorious – Macklemore
These Days – Rudimental
Survivor – Destiny’s Child
Independent Women – Destiny’s Child

Examples:

@leche.studio

@therisingceo

@andreamareecreative

Instagram Reel idea #38. Celebrate your Biz Birthday

When is your business birthday?

Song recommendations:

Happy Birthday
Celebration – Kool & The Gang
Celebrate – Mika
One More Time – Daft Punk

Example:

@leelajasminesule

Instagram Reel idea #39. Share the news

Is there a big news in your industry? Or your latest blog post?

Use the “Green Screen” effect on Instagram to show the screenshot of the news behind you.

Here’s how to do it:

Take a screenshot of the news
Open your Instagram Reels and choose the “Green Screen” effect
Upload the screenshot as you background
Point to it or share your tip / reaction

Example:

@thesecretvice

Instagram Reel idea #40. Imitate your clients

Want to have a bit of fun? Imitate things your client say to you.

Make it fun!

It shows you know exactly what your clients are struggling with, and therefore you know what solution to provide to fix their problems.

Example:

@ericareitman

Instagram Reel idea #41. “Coming soon!”

Make an announcement. Tell people what’s coming soon so they get excited.

For example:

New arrivals coming soon!
New YouTube video coming soon!
New blog post coming soon!
New email newsletter coming soon!

Example:

@whussain.official

Instagram Reel idea #42. Invite people to join your community on Instagram or Facebook

Do you have a Facebook group?

Promote your Facebook group or membership in your Reels.

Example:

@ashleighwempe

Instagram Reel idea #43. Promote a giveaway

Are you doing a giveaway in another post on your feed?

People use Instagram Reels to promote their giveaway. This way they can get more reach, more eyes on their post, and also remind people that the giveaway is still open.

Example:

@moondustandmonarchs