Here are the 2024 new Instagram features and updates! You’re not going to want to miss out on these.

As always, we will be updating this blog post to bring you up-to-date with all the latest Instagram updates each month of 2024.

January 2024 new Instagram features & updates

Notes

After testing out the “Notes” feature in DMs in some countries last year, it is now available more worldwide.

Keep your friends and followers updated on your status with a real-time note.

You can access the note by going into your DMs, or clicking on “Note” above your profile picture on your profile page.

Video notes

Don’t feel like writing out a note? Record a video instead! This short clip will be available on your notes for the next 24 hours.

Avatars

This is an older feature too, but it is now available to everyone around the world.

You can create a virtual version of yourself (a custom avatar): with your favorite hairstyle, outfit, makeup, accessories, and more!

Haptic swipe carousel

A new way to swipe through carousel posts! Rather than swiping left and right to go through the slides, follow these steps instead:

  • Place and hold your finger on the grey dots under the carousel post
  • Slide your finger right and left to scroll through the photos (you will likely experience a haptic vibration as you scroll through the posts)

Audience

Do you ever wish you could only share a post for a select group only, rather than your whole following list?

Now, “Close Friends” is for more than just your Insta Stories. Next time you want to keep a feed post more low-key, choose the Audience you want to share your post with.

Add poll to caption

Polls are no longer just for Insta Stories. Get creative in your caption with a poll to ask for your followers’ votes, learn helpful insights, or post a silly “Would you rather?” just for fun!

Parental controls and teen privacy defaults

Choose what you want your child to see or not see on Instagram with the new parental controls.

Nighttime nudges

Staying on your phone late at night and need a reminder to disconnect?

Instagram can now send “Night-time nudges” to teen accounts to help them get off their phone.

Techcrunch says that “The new nighttime nudges will appear when teens have spent more than 10 minutes on Instagram in places like Reels or DMs late at night.”

February 2024 New Instagram Features & Updates

Made for you

Let Instagram make Reels videos automatically for you. Just pick photos and videos from your camera roll, and Instagram will do the rest (including editing your clips to follow the beat of your chosen song).

Note: You can then save your video to your camera roll and upload it in your Preview App to plan your feed and schedule it. You can also schedule it to post to TikTok too.

Make your Collections Public

You can make your “Collections” public so that people can see what you’ve saved. It will show up in your profile.

Text Outline for Reels

There is a new font style available for Reels (maybe soon for Stories too).

You can add an outline around your text.

Just tap on the third button on top of your screen:

Choose your Reels Text Wisely

As Instagram explains:

“Anyone can create Reels using your Original Text. You will be listed as the author and can view all Reels created with it. You can remove your name at anytime.”

Share a Comment to your Story

Received an awesome comment? You can share it in your Story.

  • Swipe your finger to the left on top of the comment
  • Options will appear
  • Tap on the “Story” icon (the first one)
  • Design your Story how you want

Like this:

Tip: If you don’t want to see the post, just make it super small and hide it in a corner, or behind an emoji or text.

Hide comments

Tap on “Hide” under a comment if you don’t want others to see it. The person will not know that you hid their comment.

You can unhide the comments at anytime.

Note: You can also hide comments from your Preview App too.

New Reels Audio Releases

Want to use the latest audio or trending audio? Want to be the first to join a trend?

  • Open your Reels editor
  • Tap on the “Audio” button
  • Scroll down to “New Releases” and “Original Audio”
  • Tap on “See More” to see even more new audio

March 2024 New Instagram Features & Updates

Scam protection for hidden words

In an effort to protect users against spam, Instagram will now filter messages they suspect are scams to your hidden requests folder when you have the setting turned on to hide message requests and particular words.

new instagram features 2024

Review public info about accounts before opening links

To further protect their community, Instagram has rolled out a new feature where you can review public information about the account before clicking on any links, giving users an opportunity to learn a bit more about the account they are interacting with before opening any potentially harmful links.

Common information in this includes the account username, when they joined Instagram, how many former usernames the account has, and more.

new instagram features 2024

Swipe to reply to comments

Save yourself the tap on the reply button on your comments and swipe instead! This new, additional way to respond to comments gives users different choices on how they want to reply back.
new instagram features 2024

AI Chats by Meta AI

AI Chats by Meta AI are a brand new AI chat messaging system only being tested in the US at the moment.

You can start an AI Chat 1 on 1 or for a group.

Some features include asking the AI to send you Reels of places you want to explore, provide recommendations, generate a custom image, and search the web with Bing. There are different AI characters to interact with (some modeled based on popular celebrities), creative tools, resources, and more!

new instagram features 2024

Ads with promo codes

A new global rollout, Instagram will start adding brands promo codes to their ads and at checkout to ensure “that you are getting the best price when you shop through ads on Instagram”.

The promo codes are directly from the brands and are automatically added to your purchase or displayed at checkout for you to utilize.

new instagram features 2024

Edit your messages

Instagram announced major upgrades to direct messages this month, including the ability to edit your messages.

Make a typo? Forget to add an important detail? You now have up to 15 minutes after you’ve sent your message to make any changes you’d like.

new instagram features 2024

Pin chats to top of inbox

Have a message you don’t want to get buried in your inbox or a certain friend you’re always sharing Reels with?

Eliminate the hassle of scrolling through all of your messages and pin your top 3 chats to the top of your inbox.

new instagram features 2024

Toggle read receipts in DMs

Whether you prefer to leave them on read or keep them guessing if you’ve seen their message, you can now toggle your read receipts on and off.

new instagram features 2024

Save your favorite stickers and upgrade your replies

Customize your messages with fun extras like GIFs, voice messages, photos, and more! Plus, if you have stickers you always go back to, you can now save it to your favorites so it’s always at the top.

new instagram features 2024

Personalize your chats with more themes

Who doesn’t love a theme? While we’ve always loved a good theme for your feed, you can now add a theme to your DMs. Choose from a variety of options, like romantic hearts, lively lollipops, or even Avatar: The Last Airbender.

new instagram features 2024

Hidden emoji game

Have even more fun on Instagram with this new hidden emoji game! It’s so fun and simple. Here’s how to play:

  • Open a direct message
  • Send a single emoji (or have the other person send the emoji) – it can be anything you want!
  • Click on the emoji and the game will appear
  • The objective is to keep the emoji bouncing by moving the paddle at the bottom. The better you do, the darker the screen will get and the faster the emoji will bounce!

Not all users have this yet, so keep an eye out in your DMs to see if you have access.

new instagram features 2024

April 2024 New Instagram Features & Updates

Add Yours stickers and templates

Instagram released a ton of new Stories updates in April. One of the newest features is a spinoff of the popular “Add Yours” stickers. You can now create your own “Add Yours” template filled with GIFs, texts, or images. Once you share it to your story, your community can utilize your template and add their own custom details.

new instagram features 2024

Mention someone after you post a story

Gone are the days of having to delete your story if you forgot to tag someone. Simply tap the three dots, press “More” then “Add Mention” to tag your friends.

new instagram features 2024

Algorithm updates to feature more content from smaller, original creators

New updates to the Instagram algorithm are starting to be rolled out to highlight smaller content creators with original content, rather than prioritizing larger accounts and reposted content.

new instagram features 2024

Stories cutout stickers

Give your stories a creative pop with new custom cutout stickers! This feature is not available worldwide just yet, but check to see if you have access to these cool new stickers by creating a new story and choosing the “Cutouts” option.

new instagram features 2024

Stories frames

Give your stories a retro vibe with new frame options that make your photo look like a Polaroid. Instagram is testing this feature at the moment so not everyone will have access, but keep an eye out on your story options for the “Frames” feature.

new instagram features 2024

AI stickers

Let Meta AI do the creative work for you with AI stickers. Simply tell the AI all of your best ideas for what you want in a sticker and watch the magic happen.

new instagram features 2024
You can also send your own custom Stickers in your DMs:
new instagram features 2024

Organize chats with labels

If you have a lot of business requests in your DMs, labels are going to be a huge game-changer for you. Create and edit your own conversation labels, filter DMs by label, and quickly change labels when you need to adjust a customer’s status.

new instagram features 2024

Create and manage orders in DMs

Business owners can rejoice in knowing they can have one less platform to manage now that you can create orders directly from your DMs.

new instagram features 2024

May 2024 New Instagram Features & Updates

Add Yours Music Sticker

Instagram started out May with even more Stories updates, the latest being the Add Yours Music Sticker.

Create a fun background, add a prompt if you want, and share your favorite song with your community to help them catch a vibe.

new instagram features 2024
new instagram features 2024

Reveal Sticker

This new interactive Sticker for Stories is so unique and fun. The Reveal Sticker will make your Story blurry! Your followers will have to message you to reveal the photo or video you uploaded.

What could you blur / hide? It can be a new product, a secret place you’re currently visiting, or a sneak peek at an upcoming launch – the possibilities are endless.

new instagram features 2024
new instagram features 2024

Just Seen/Watched

Have you ever come across a Reel you loved when you clicked on the profile and couldn’t find the Reel you just watched?

We’ve definitely been there and this new feature will help you keep track of where you are in your scrolling.

With Reels, it will display a text of “Just Watched” whereas for photo posts it will display “Just Seen.”

new instagram features 2024
new instagram features 2024

Early access to new features

Instagram is slowly rolling out a new setting that would allow users early access to new features.

There’s nothing cooler than getting the first access to all of Instagram’s amazing new features.

new instagram features 2024

Themes for chats created with AI

Instagram is also reportedly testing out a new way to create themes for chats – with Meta AI.

While we can’t say for certain what this feature will look like, we expect it to work similarly to Instagram’s new Meta AI stickers.

new instagram features 2024

Label AI

Let your community know when your Stories or Feed Posts have been created with AI with the new AI label.

This setting won’t automatically turn on if you create a sticker with AI on Instagram. So, this new feature is a helpful way to be transparent with your community.

new instagram features 2024
new instagram features 2024

Cross-post images to Threads

Increase your post’s visibility by cross-posting to Threads! This new feature is slowly being rolled out globally, so make sure you check that you have the latest Instagram app update installed so you get access ASAP.

Note: this only works for photo posts at the moment rather than Reels posts.

new instagram features 2024

Tip: Use Preview to plan your posts and easily cross-post to other platforms like Facebook and TikTok automatically.

Flagged for review

As part of their continued efforts to protect users from spam and spam accounts, Instagram is now automatically flagging suspicious or irrelevant accounts that follow you.

Simply go to your Followers and you will see any accounts that are flagged for review at the top. If you wish to get rid of the accounts, tap Remove next to each specific account or press Remove All at the top.

new instagram features 2024

Continuously scroll through Reels sent in DMs

If you’re anything like us at Preview, you love sending Reels to your bestie or partner that you can watch together.

Now you can save the extra step of swiping back into your DMs after every Reel you watch and continuously scroll through all the Reels that have been sent!

Note: This only works for Reels posts at the moment rather than photo or Story posts. You will need to swipe back into your DMs to click on these types of posts that have been sent.

new instagram features 2024

Quickly send Reels to your chat

After you get to the end of swiping on your Reels in your DMs, continue swiping to explore even more videos. If you find one you love and want to share, quickly press Send to chat.

new instagram features 2024

Notes updates

Instagram also rolled out new updates to Notes, which include likes, reactions, prompts, and tagging friends.

These new features give users the opportunity to further connect with their community via Notes.

new instagram features 2024
new instagram features 2024
new instagram features 2024

See what kind of post you are replying to

This subtle new update lets you see the type of post you are replying to in your DMs.

new instagram features 2024

Post quietly to profile

Don’t want all your followers to see your new post in the home feed? But just when they visit your profile?

If you want to post quietly, then you’ll love this feature. Tap on the + button to upload a new post on Instagram, and choose “Post quietly to profile”.

If you use Preview to plan your posts, you can save your post from Preview to your camera roll and upload it manually on Instagram using the “Post quietly feature”.

new instagram features 2024

New fonts for your Reels

Instagram added new fonts for Reels only at the moment. You won’t find these fonts for Stories (yet).

new instagram features 2024

Backdrop for Stories

You can take your Stories to the next level with this new feature. Wow!

Basically, you can create any background you want for your photo.

Let’s say you took a photo of your dog. Instagram will detect your dog in the photo, remove the background (your couch for example), and then you can upload any background you want. You could make your dog float in space, explore the underwater world with Nemo, and meet a dinosaur.

The possibilities are endless!

new instagram features 2024

June 2024 New Instagram Features & Updates

Reply and react to Reels sent in DMs

Instagram has provided a new way to interact with Reels sent in DMs. You can now directly message back the person who sent you the Reel while you are watching it, as well as give an emoji reaction.

new instagram features 2024

Share Reels drafts with a select group

Have you ever wanted to get feedback from your friends or a small portion of your community about your Reel before you share it with the world? Instagram is testing a new Send a Preview feature that allows just that.

new instagram features 2024

Experiment mode on Reels

Experiment mode is a new Reels feature currently being tested. How does it work? When you turn on Experiment mode, your Reel is displayed to only non-followers for the first 24 hours. After that, you can choose to share it with everyone or it will automatically be archived.

new instagram features 2024

Limit interactions

A new safety feature from Instagram designed to protect against harassment and bullying, turning on this setting will prevent you from seeing tags, DMs, and post comments from certain users.

This setting currently isn’t a permanent fix, like blocking, as it can only be set for a temporary period of one day to four weeks.

new instagram features 2024

Livestream only to close friends

Instagram rolled out yet another feature related to your audience and who can interact with your content, this time with Livestreams. Users can now elect to go live with up to 3 other users on their close friends list.

new instagram features 2024

Carousel text overlays and formatting

Instagram also began testing new carousel enhancements in June, including allowing for text overlay on photos, as well as more formatting options. The text option will work similar to adding text on Reels. New formatting options include portrait and square to give your carousels a cool new look.

new instagram features 2024

Unskippable ads

Also known as an “Ad Break”, these new ads prevent users from continuing to scroll past until the few second ad is complete. As of now, Instagram is only testing this feature, but it has been reported to already be active for some users.

new instagram features 2024

Link history

Never lose a link again with Instagram’s new link history feature. If you prefer for Instagram to not save this info, you can simply turn off the feature in your browser settings.

new instagram features 2024

Add product details

When you add product details to your post, like price and product name, it will add a button to your post to let your community see the info and send you an order request via DM.

new instagram features 2024

Swipe into profile immediately from Reel

Save yourself an extra tap on your screen when you want to see someone’s full profile after coming across their Reel. Simply swipe your finger to the left and you will be taken to the profile!

Blue text

A subtle but impactful change, certain text on Instagram now appears blue, such as username tags, hashtags, links, and more. This isn’t a setting to turn on, rather a widespread change across Instagram.

new instagram features 2024

AI versions for Creators

As AI features continue to develop on Instagram, the latest test being rolled out is AI versions of Creators. Confirmed to be in “early testing” by Meta CEO Mark Zuckerberg, the new AI Studio can create “chatbots” that will be available to interact with a Creator’s community, reply to messages, and more.

new instagram features 2024

“Imagine” Meta AI feature

Did you know that if you type “imagine [write what you have in mind]” in Meta AI, it will create AI photos for you?

Go on the Explore Page, tap on the “circle” on the left of the search bar. Then type “imagine … [write exactly what you want Meta AI to create]”. For example: “imagine a pink flower”.

Or you can write something very descriptive, like this:

new instagram features 2024

July 2024 New Instagram Features & Updates

Delete and save to drafts

Kicking off July with this super helpful feature to save a draft of your Reel if you decide to delete the Reel. This will give you the opportunity to post the Reel again at a later date, or make edits to the draft to spice it up!

new instagram features 2024

Trending audio

If you are wanting to be on the trending audio train, this is the feature for you. Instagram now compiles a list of the top trending audios so you can easily decide what cool sound you’d like for your next post. Simply tap on the “Professional dashboard” button under your Instagram bio to access it.

new instagram features 2024

Inspiration

If you find yourself struggling with post ideas or wondering what content your followers are really liking, check out the new Inspiration feature. According to Instagram: “By tapping ‘Inspiration’ in your Professional Dashboard menu you will find ideas tailored to you and what your followers are loving. Check out Reels that are popular with your audience and bookmark trending songs & audio clips to use in your next piece of content.”

new instagram features 2024

Achievements

Achievements are the newest feature to help gamify Instagram, allowing Creators to participate in challenges to unlock badges and milestone achievements. Achievements vary and can be earned for getting a certain number of views, gaining a certain number of followers, and more.

new instagram features 2024

Broadcast channel updates

Broadcast channels were updated with several new features in July. These include the ability to hide certain emojis from the broadcast channel chat, custom chat background, being able to add a QR code to the chat, and having the channel creator be able to go live exclusively for broadcast channel members only.

new instagram features 2024
new instagram features 2024
new instagram features 2024
new instagram features 2024

Add 20 images to carousel

If you love a carousel post, you will be thrilled to hear you can now add up to 20 images to your carousel post.

Note: You can schedule carousels with 20 images / videos in Preview App too.

new instagram features 2024

Clear mode for Reels

Similar to TikTok’s clear mode, this feature allows you to view Reels without seeing the description, comments, or other UI elements, making for a seamless viewing experience.

new instagram features 2024

Add multiple sounds to Reels

Sometimes one sound isn’t enough to fulfill your creative vision for your Reel. Now you can combine up to 20 different sound clips to mix, match, and customize the sound perfectly to your liking.

new instagram features 2024

Add notes to Reels

Instagram has been making tons of awesome, fun updates to Notes in 2024 and they continue on that streak with this new feature that allows you to add Notes to Reels! This allows you to share your thoughts and comment on the Reel and only have it be displayed to your followers or close friends.

Note: Get ready to experience next level Reels editing in Preview App.

new instagram features 2024

Add notes to Reels

Business and Creator accounts that have subscribed to Meta Verified can now benefit from the new enhanced profile feature. This allows you to add a link in your bio as a primary link for enhanced visibility, as well as add images to your links to “make your profile pop and entice your audiences to click.

new instagram features 2024

August 2024 New Instagram Features & Updates

Add Yours sticker in DMs

This fun new way to interact with your friends in the DMs is also a great way to get the creativity flowing. Using the “Add Yours” sticker has your friends to send a photo response to prompts you send (or have AI generate), like “show your lock screen”, “send a photo of what’s in front of you right now”, and more.

new instagram features 2024

Music sticker for chats

Instagram continues to make a big push for stickers in 2024, with the Music sticker now being tested in chats as well. We imagine this feature will allow users to share a sticker showcasing their favorite song at the moment, similar to the Music sticker in Stories.

new instagram features 2024

See number of comments and shares

A small but impactful update to the Instagram interface is the ability to see the number of comments and shares when viewing a post on your feed, rather than just seeing the number of likes.

new instagram features 2024

Catch up on Stories

If you find yourself scrolling through Reels, you’ll notice Instagram has now added a way to catch up on Stories. This will appear as four individual frames highlighting a Story from someone you follow. Simply click the Story and you’ll be caught up in no time!

new instagram features 2024

Shortcuts

Shortcuts is another feature in testing that appears to make sending posts to groups of people more efficient.

new instagram features 2024

Add WhatsApp profile

Instagram is testing the ability to link a WhatsApp account to your profile as well, giving your community a variety of different ways to get in touch with you.

new instagram features 2024

Throwback feed

Throwback feed is the ability to select a particular year and have people’s content from that year appear in your feed. This feature is in testing at the moment, so keep an eye out on your feed for any updates.

new instagram features 2024
new instagram features 2024

Highlights moving to grid

Instagram may be rolling out a new feature to move your highlights from under your bio to a dedicated tab within your grid. This feature hasn’t yet appeared for the Preview Team, but we imagine it’s aimed at streamlining the user experience to see all your posts, and Story highlights, in one convenient place.

new instagram features 2024

Profile cards for Creators

Instagram has started testing out new profile cards, which are new interactive virtual sharing “cards” to share your profile with others who want to connect with you! These new cards flip, with one side being a QR code to your profile and the other side being a more “aesthetic” version that shares your name, profile picture, descriptor words, bio, links, and more!

Friends map with Notes

This latest feature in testing is similar to Snapchat’s Snap Maps – Friend Maps on Instagram will allow friends to see where you’ve been, posts you’ve made there, and any notes you have about the location. Noting potential privacy concerns, this data will only be shown to close friends or mutual followers (people you follow that also follow you back).

new instagram features 2024

Block screenshots in Vanish Mode

If you’ve ever worried about your messages being screenshotted even in Vanish or View Once mode, this latest update will give you peace of mind. Instagram is now testing the option to fully block screenshots in DMs when these modes are activated.

new instagram features 2024

Filter for Reels posts with Notes

There has been a big push for the new Notes feature in 2024, with Notes being integrated into a variety of other existing features as well. The latest is a filter that allows you to view Reels that your friends have posted Notes on, allowing you to connect on the videos that matter most to your friends.

new instagram features 2024

Updated metrics to focus on views

If you are an analytics lover, this update is for you. Instagram announced that moving forward, analytics will be focused primarily on views – this will be the first metric seen when accessing your account’s analytics. Other insights will still be available, just relocated on the analytics screen.

new instagram features 2024

Updated carousel buttons

There are subtle updates being tested with carousel posts, with certain posts no longer showing the “carousel indicator” dots. It appears that some posts will still show the carousel icon in the top right corner when on the explore page, as well as the photo number in the top right corner once on the post, but the indicator dots have been removed.

new instagram features 2024

New share options when long-pressing on “Share” button

When long-pressing the “Share” button, there are now new options to send the post! Previously, this option would bring up a list of your friends to quickly share the post with. As of August 2024, options now include copy link, share via text/email, share to Threads, and share to Messenger.

new instagram features 2024

Collages in DMs

A new collage feature may be coming to Instagram DMs sometime soon. Users may notice a pop-up asking if they want to try this new feature, which takes photos from your camera roll to create a random collage to send in your chat. Unfortunately the action button doesn’t work just yet, but we are hoping this means Instagram will be fully releasing this shortly.

new instagram features 2024

Stories comments

A massive new update is the ability to comment on Stories and have everyone who views the Story see your comments as well. This comes on the wave of Instagram trying to boost engagement within the app, recognizing that Stories are one of the most popular features on Instagram at the moment. This is an awesome new way to engage with your community and your favorite creators.

new instagram features 2024

Integration with Spotify

There has been a much bigger focus on music on Instagram in recent years and it’s no secret that Spotify is at the top of the music game and it appears these two powerhouses are teaming up. Instagram appears to be testing an integration with Spotify that would continuously share the tracks you are listening to via Notes.

new instagram features 2024

New text and text animations

New fonts are always fun and Instagram has recently released several different fonts for you to express your creativity when writing on your Reels and Stories. To spice it up even more, Instagram has also released new animations as well, which are unique ways you can bring your text to life.

Layer text and images

Make your Stories and Reels extra unique with new layering options for photos and text. This allows your content to come to life, giving you customization options to make your post stand out. You can even change the shape of the photo beyond a typical square and rectangle to a heart, star, or circle.

new instagram features 2024

Add music to profile

If you had to describe yourself using just one song, what would it be? Now you can share another awesome side of your personality on Instagram with this latest feature that allows you to share a song on your profile. This one song will stay on your profile until you swap it out and you can currently only select 30 seconds of the song to play.

new instagram features 2024

Tag channel

If you run a Channel on Instagram, this update is such a great time-saver for you. Where previously you needed to manually share your latest post in your channel, you can now choose to directly share the post to your Channel when initial posting it on Instagram.

new instagram features 2024

That’s it!

We will keep updating this blog post as we go.

Which one is your favorite new feature so far?