Best time to post on Instagram = sweet spot for engagement.
Engagement is what the Instagram algorithm craves in order to push our photos in front of a lot of eyeballs.
And it’s what we want as Instagrammers – be seen by a lot of different people.
Here are 3 ways I check my best time to post on Instagram using Preview app.
- The best time to post
- The best time to interact
- The Analytics of other Instagrammers (to see their best time to post & interact)
1. Best time to post on Instagram
Preview comes with powerful Instagram analytics, including a whole section called “Optimization“.
Under “Optimization”, you can see your personal best time to post on Instagram.
To see your best time to post:
- Press on the “Analytics” button in Preview
- Scroll to “Best Times”
If you want more information about your best time to post, tap “See More”.
You will see 3 tabs:
- Hour: your best times to post by hour
- Day: your best day to post on Instagram
- Combined: your heat map of best times and day to post
2. Best time to interact
Your best time to interact might or might not be at the same time you post.
Not all your followers will see your post as soon as you post.
They might see your post up to 2 days later in their home feed. #timezonedifference #instagramalgorithm
This means that they will like and comment on your post at a different time than you originally posted.
Here is an experiment:
Try to post at your best time to interact (or close to the best time to interact).
3. Check other Instagrammers’ best time to post on Instagram
Is there someone who has similar followers as you?
They can be a competitor or your favorite Instagrammer.
Check when their best time to post is, so that you can attract similar followers.
- Press on the “Search” button in Preview Analytics (top left corner of your screen)
- Type the username in the search bar
- Press “Search”
- Check their “Best Time” to post and interact
The Competitor Analytics feature is one of my favorite features in Preview. It’s very handy to be able to learn from other Instagrammers by looking at their analytics.
My next step would be to check their top Instagram hashtags and their Top Posts.
But that’s for another blog post.
Let me know in the comments if you found this article useful.
Until next time, see you on Instagram (@preview.app) for more tips & tricks!