Hello jewelry lovers! I’m going to share 22 beautiful jewelry Instagram feed ideas.
I’ll also share some jewelry content ideas for Instagram and jewelry photography ideas to make your products shine.
These are some of the best jewelry accounts on Instagram that I could find, with some interesting Instagram feed designs.
Feed idea 1. Brand Color Theme
Do you have a brand color? Could you infuse your brand color(s) in almost all your photos?
This trick is great to build your visual brand on Instagram and become recognizable at the blink of an eye.
For example, @tiffanyandco is known for its iconic turquoise color. And you can see they are using this color in their photos. The color appears on their jewelry box or in the background.
@chupi is known for its pink and gold color. As you can see they use pink as the background of their photos and their jewelry box. Gold comes from gold jewelry and… gold nail polish. It’s all in the details:
Feed idea 2. Mono-Theme
You can keep it super simple and create what we call a “mono-theme”.
A mono-theme is when you take photos of the exact same thing, in the exact same angle.
This way the focus of your photos is always your jewelry.
Feed idea 3. Line in the Middle
Another way to design your Instagram feed is to use an Instagram Grid Layout.
There are 9 different Instagram Grid Layouts you can create.
One of them is the “Line in the Middle” where you use the column in the middle of your feed to showcase a specific type of photo. Or maybe share quotes in the middle.
You can get as creative as you want and share whatever you want in the middle of your feed.
For example, @cartier shares photos of people facing a ring in the middle of their feed, to make a statement:
Feed Idea 5. Tiles
A Tiles Instagram Grid Layout is when you alternate between 2 types of photos.
Here are 2 examples from @tiffannyandco:
- First feed: They alternated between a colored photo and a black and white photo? It creates a “tiles” effect on the feed
- Second feed: They alternate between the photo with a person and the photo of a piece of jewelry only
Feed Idea 7. Rainbow
A Rainbow Instagram feed is when the colors in your feed change as you scroll down. It follows the colors of the rainbow. Which creates a beautiful effect.
I recommend it if you want to make your Instagram feed colorful, or if you want to color coordinate your jewelry pieces.
For example, @tousjewelry changes the background colors of their photos to create a Rainbow Feed.
Feed Idea 9. White Background
A big part of jewelry photography is the background of your photos.
A lot of jewelry brands keep the background of their photos very clean so that all the attention is on the jewelry itself.
One of the best ways to keep your Instagram account look clean is by taking your jewelry photos against a white background.
Feed Idea 10. Black Background
You can choose any background color you want.
It can be a color related to your brand, or related to the season of the year.
Pink: Valentines’ Day.
Orange and Black: Halloween.
@anviljewellery is all about creating a deep, striking Instagram feed with its black photo backgrounds:
Feed Idea 12. Outside in Nature
You can also take your photos outdoors, in nature. This is a beautiful Instagram feed idea if your jewelry and brand are all about nature, rawness, freshness.
@ninasegaljewelry takes most of her photos in front of green plants, leaves and flowers:
Feed Idea 14. Warm Brown
You can also create a warm brown Instagram feed, like @madebymary:
Feed Idea 16. Jewelry Stack Photos
Embrace the jewelry passion to your fullest potential by stacking everything you can on your wrist, neck, hands and fingers.
These kinds of jewelry photos are very eye-catching and they are a great way to tag multiple products on one post at once.
Here are some great photo examples by:
Feed Idea 17. Close-Ups
Another Instagram feed idea is to take close-up photos only.
@stoneandstrand only takes photo of the models’ hands, ears, fingers:
Feed Idea 18. New Collection = New Theme
A lot of jewelry brands change the style of their Instagram feed depending on their new collections or the time of the year.
For example, @theofficialpandora will change their feed colors and style during the Holidays (Valentines’ Day, Christmas, etc…), and for their collections like the Lion King collection and the Disney Collection:
Feed Idea 19. Lifestyle photos
This is one of my favorite Instagram feed ideas for jewelry: take lifestyle photos.
Photos of jewelry in normal settings (a woman wearing it in the street having a coffee) or photos other than jewelry that just set the mood of a collection or brand.
@suetables shares photos of her jewelry on herself in bed or when she is out and about. She also share lifestyle photos like the sky, or her bedside table (with a piece of jewelry):
Feed Idea 21. Photos of Customers
Are your customers tagging you in their photos, wearing your jewelry?
Re-share their photos in your feed.
This is what @ruegembon does.
They repost photos and videos from their customers and influencers. They also screenshot or record all the Instagram Stories that people tag them in and then post them in their feed:
Use the Repost feature in Preview App to repost your customer’s photos and videos. You can repost a bunch of photos and videos at once, and design your Instagram feed at the same time. This way you can alternate between posting your own photos and your customer photos.
Feed Idea 22. Videos of your Jewelry
And the last Instagram feed idea is to share videos of your jewelry, instead of photos.
Videos have the power to let customers see what your jewelry looks like under different angles.
Have a diamond ring that shines under the light?
Let that baby shine.
Twirl it all around under the sun to let it sparkle in front of people’s eyes.
@localecletic creates amazing videos of their jewelry in action.
They also create fantastic lifestyle videos like this one:
View this post on Instagram
“I am SO excited to announce our newest jewelry line: Family Gold ❤️ I was feeling especially sentimental about motherhood while I was pregnant with my second daughter and inspired by a necklace that was my mothers…I wanted to create a collection of heirloom quality basics that I could pass down to my own children and voila, Family Gold was born✨???” – Local Eclectic CEO & Founder @anidorusso on the inspiration behind our newest and most anticipated fine jewelry line. Shop the debut collection now only at LocalEclectic.com
And here is an example of twirling a ring around to make the jewels shine:
You’ve made it until the end.
I really hope you found this blog post useful and inspiring.
Ready to create a beautiful Instagram feed too?
Click here to download Preview App (also available on your computer and for teams).
Feel free to leave a comment below and let me know what your Instagram username is so I can come check out your jewelry page.