Here are the top Black Friday Instagram hashtags you can use to increase your post visibility, and reach people who are looking for deals.

There are 9 types of hashtags you can use.

Just mix and match those types of hashtags, and you’ll have a solid hashtag strategy.

Let’s start.

Top 9 Black Friday Instagram Hashtags

These are the 9 categories of hashtags you can use.

You can mix and match hashtags from different categories.

1. Must-Use Black Friday General Hashtags

These are the essential hashtags that should be included in your Black Friday posts:

  • #BlackFriday2024
  • #BlackFridaySale
  • #BlackFridayDeals
  • #BlackFridayShopping
  • #CyberWeek2024

These hashtags have high search volumes during the holiday season and can significantly boost your post visibility.

2. Shopping and Deal-Related Hashtags

Complement your Black Friday hashtags with these shopping-focused tags:

  • #HolidayShopping
  • #DealAlert
  • #SaleSeason
  • #Sales
  • #ShoppingSpree
  • #DiscountCode
  • #Savings
  • #Coupon
  • #CouponCode
  • #Promo
  • #PromoCode
  • #SpecialOffer
  • #HotDeals

3. Industry-Specific Hashtags

Tailor your hashtag strategy to your specific niche:

Fashion & Beauty

  • #FashionShop
  • #ClothingShop
  • #FashionDeals
  • #BlackFridayFashion
  • #BeautyDeals
  • #StyleSale

Technology

  • #TechnologyShop
  • #TechDeals
  • #GadgetDeals
  • #TechSale
  • #ElectronicsDeals

Home & Decor

  • #HomeDecorShop
  • #HomeDecorDeals
  • #FurnitureSale
  • #HomeSale
  • #InteriorDeals

Candles

  • #CandleShop
  • #CandleDeals
  • #CandleSale

Can you see the similarities?

Feel free to create your own hashtags using the words “shop“, “deals” and “sales“.

4. Product-specific hashtags

Then create hashtags related to your product.

  • #product (#candle)
  • #colorproduct (#beigecandle)
  • #seasonproduct (#fallcandle)
  • #scentproduct. (#vanillacandle)
  • #materialproduct (#beewaxcandle)
  • #sizeproduct (#smallcandle)
  • #shapeproduct (#pillarcandle)
  • #UniqueFeatureProduct (#naturalcandle)

Then you can get more specific. Mix and match them to hit the right keywords:

#UniqueFeature+Scent+Product (#naturalvanillacandle)
#Material+Shape+Product (#beewaxpillarcandle)

You can also find a complete hashtag strategy for different businesses in Preview App.

For example, if you have a candle business, you can use more than just “candle” related hashtags:

Examples of Black Friday Instagram Hashtag Strategy for a Small Business

5. Small Business hashtags

If you’re a small business, these hashtags can help you connect with conscious consumers. Plus, they pair perfectly with product-specific hashtags.

  • #ShopLocal
  • #SmallBiz
  • #SupportSmallBusiness
  • #ShopSmallBusiness
  • #SmallBusinessLove
  • #ShopSmall
  • #SmallBusinessSaturday

See more “Small Business” hashtags in Preview App.

6. Handmade business hashtags

If you create handmade products, use “Handmade” hashtags.

  • #Handmade
  • #HandmadeWithLove
  • #HandcraftedWithLove
  • #HandmadeGifts
  • #HandmadeItems
  • #MadeByHand
  • #HandmadeCrafts
  • #HandmadeProduct
  • #HandmadeGoods
  • #HandmadeBusiness
  • #ShopArtisan
  • #ArtisanMade
  • #HandmadeCommunity

See the “Handmade Business” hashtag strategy in Preview App.

7. Sustainable business hashtags

Here is a list of Instagram hashtags perfect for a sustainable shop:

  • #ShopEthical
  • #ShopSustainable
  • #ConsciousShopping
  • #ShopConscious
  • #SlowMade
  • #SustainableShop
  • #EcoShop
  • #GreenBusiness
  • #EthicalStore
  • #EthicalBusiness
  • #ConsciousStore
  • #ZeroWasteShop
  • #EcoFriendlyStore
  • #SustainableBrand
  • #GreenBusiness
  • #SustainableProducts

See more “Sustainable“, “Slow Living“, “Organic, “Non-Toxic” – and more – hashtags in Preview App.

8. Gift-specific hashtags

It’s the season of gifting. People are looking on Instagram for gift ideas. Don’t miss the opportunity to appear in their Instagram Search Result.

  • #GiftIdeas
  • #GiftShopping
  • #GiftsForHer
  • #GiftsForHim
  • #UniqueFifts
  • #CustomGifts
  • #PersonalizedGifts
  • #HolidayGifts
  • #ChristmasGifts
  • #GiftShop
  • #GiftStore

See more “Gift” hashtag strategy in Preview App.

9. Location-based hashtags

And lastly, use location-specific hashtags if you’re targeting local customers.

  • #Product[WriteYourCity]
  • #Product[WriteYourCountry]
  • #SmallBusiness[WriteYourCity]
  • #SmallBusiness[WriteYourCountry]

To summarize, here are the hashtags you can use:

Black Friday Instagram Hashtag Strategy Example and List - By Preview App

Best Practices for Using Black Friday Hashtags

  • Mix and Match: Combine trending hashtags with niche-specific ones to maximize reach while staying relevant.
  • Optimal Number: Use between 20-30 hashtags per post for the best results.
  • Relevancy is Key: Only use hashtags that are truly relevant to your content and products.
  • Monitor Performance: Track which hashtags generate the most engagement and adjust your strategy accordingly.

Bonus: Plan, schedule & create your posts with Preview

Make your life easier:

You can use Preview on your phone and computer.

7 Unique Instagram Post ideas for your New Product Launch

All the best for your 2024 Black Friday Sale!

Let me know if this blog post helped, or if you want more information.

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I hope it helps, and have fun creating your amazing content!