Congratulations on launching your business!

Let’s look at how to introduce your business on Instagram and first instagram post ideas.

I will give examples and caption ideas too.

Let’s start.

Post idea #1. Introduction

The first post idea is obvious:

Introduce yourself.

Photo / video:

  • Yourself and/or team

Caption ideas:

  • Write a “Welcome” message
  • What people can expect to see on your account (what you’re going to post about)
  • Write things like: Your name, where you’re from, what you do, who you help, why you love what you do, and a fun personal fact (like your favorite food or what you do in your spare time)
  • 3 fun facts about you (or your product / service)
  • 2 truths and a lie (let people guess what the lie is)
first instagram post ideas

Post idea #2. Your business story

Share your story.

Photo or video ideas:

  • Yourself
  • You in your workplace, studio or element
  • A timelapse of you doing your work
  • A photo of your finished product


  • Your story
  • What / who inspired you to start this business?
  • How did you get the idea and get started?
  • What / who motivates you?
  • What is your dream / goal?
first instagram post ideas

Post idea #3. Problem and solution

Did you start your business to solve a problem?

If so, which one?

Write about the problem and say how you help (the solution).

first instagram post ideas

Post idea #4. Sneak Peek

Are you going to launch a product? Or service?

And you want to make a fun reveal?

Share a sneak peek.

The sneak peek can be:

  • A single photo with a hidden clue, or
  • A series of photos that will reveal your new product

Caption ideas:

  • Clue #1: Can you guess what’s coming soon?
  • Clue #2: Who can see the new product in this picture?
  • Clue #3: You use it in the kitchen. Can you guess what it is?
first instagram post ideas

Post idea #5. Puzzle Grid

This is a SUPER popular introduction post for businesses.

Because you start with a BANG!

How to do it?

  • Take a big photo that represents your business or shows your products.
  • Use Preview App to split this big photo into multiple posts.

Here’s an example:

first instagram post ideas

Post idea #6. Your uniqueness

Ask yourself:

  • What makes you unique?
  • How are you different from others in your industry?
  • How is your product or service different?

Write about this in your caption, or create a Reels with these facts.

first instagram post ideas

Post idea #7. Countdown

Are you going to launch your new product or service soon?

But want to start posting on Instagram now?

Good idea!

Do a countdown to build the hype.

Here is an example of a countdown feed I planned with my Preview App:

first instagram post ideas

Post idea #8. Game

Want a fun way to introduce your business on Instagram?

Create a game!

Here are 2 game ideas:

  1. Hide and Seek: Get your followers to find a hidden clue in your photo(s).
  2. Anagram: Get your followers to find letters in each post. Each letter will form a word. This word can reveal the name of your new product or a secret password they can use to have early access to your online shop.

Here is an example:

first instagram post ideas

Post idea #9. Set the vibes

Don’t want to post photos of your product yet?

But want to start posting to build your Instagram presence – before you launch?

The solution:

Create a visual theme using lifestyle photos.

These photos will set the vibes for your brand.

For example, if you sell swimwear, you can post beach and summery photos. 

Like this:

first instagram post ideas

Tip: Download beautiful FREE photos and videos here.

Post idea #10. Special series

Want to build a community and get new followers?

Provide value!

An awesome way to do this:

Create a special series.

It can be a series of tips you give (as Reels, carousels or single posts).

Like this:

first instagram post ideas

For example:

  • If you have a service-based business: You can do a 30 days of tips / hacks
  • If you have a painting business: 30 days of speed painting
  • If you have a jewelry business: 30 days of styling or 30 ways to wear your jewelry
  • If you have a fashion business: 30 days of outfit ideas
  • If you have a skincare business: 30 days of skincare tips

This will build momentum for your business.

Here is a feed I planned using Preview:

first instagram post ideas
first instagram post ideas

Post idea #11. Quote / Company value

I love this first Instagram post idea for business.

Use it if you want to keep it simple, yet impactful.

Share a quote that:

  • Resonates with you, or
  • Represents your values
first instagram post ideas

And here are 2 bonus tips:

BONUS #1: Preview your feed before you post

Be in love with what you’re going to post.

Use Preview App (on your phone or computer), and see EXACTLY how your feed is going to look like BEFORE you post:

first instagram post ideas

You can schedule your photos, videos, carousels, Reels and Instagram Stories.

first instagram post ideas

Choose the perfect Reels thumbnail before you post:

first instagram post ideas

Edit your photos:

first instagram post ideas

Find the best hashtags for your business:

first instagram post ideas

BONUS #2: Captions for your business

Need more caption ideas for your first post?

There are over 3,000 captions in Preview App too.

I recommend these categories (depending on your industry):

first instagram post ideas
  • Starters: The best hooks to start your caption and catch people’s attention
  • Get Comments: to get more comments naturally
  • Service-Based Business: to boost your expertise and trust in eye of your potential clients
  • Shop: To encourage your followers to shop
  • Handmade Business: if you have a handmade business and you’re not sure what to write
  • Behind the Scenes: if you’re not sure what to write for behind the scenes shots
  • Restaurant and Food: for foodies, café and restaurants
  • Personal: Fun ways to introduce yourself on Instagram

And many more.

That’s it!

I hope this blog post helped you. 

Now you have all the tools to plan your first Instagram posts – and beyond.

Click here to use Preview.

And as always:

Have fun!