So many things happening on Instagram. We’re all trying to make sense of it all. And it’s frustrating.

It seems a lot of us are getting less likes on Instagram. And if we have less likes on Instagram it is hard to grow our account.

Instagram relies on this metric to assess if our account is valuable or not. If a lot of people like our post, Instagram will show it to more people.

Here is what has been happening:

  1. Bots are getting shut down
  2. Shadowban
  3. Hashtags don’t work
  4. Instagram’s algorithm changed
  5. Instagram’s algorithm changed again
  6. People love to watch Insta Stories
  7. Consistency
  8. What to post

Click on the topic you want to learn about. For each I’m going to explain what’s happening. I’ll also give you tips to increase likes again.

Let’s start.

1. Bots are getting shut down

If you didn’t know, Instagram doesn’t allow us to use any automated tools such as bots and automatic post schedulers. All these tools are against Instagram’s Policy.

Last month, the most popular bots app, Instagress, was shut down by Instagram. This means that thousands and thousands of accounts were left without a bot liking automatically for them.

Same goes for comments. If you’ve ever received these “nice photo”, “cool”, “check out my account” comments… or if you have been victim of the follow-unfollow trend… You can now thank Instagram. The social media platform is getting rid of spam.

Unfortunately, it also means that we are going to get less likes because these bots were automatically liking our posts.

Less bots = less likes.

We need to re-adjust to our new numbers. Don’t be alarmed if you see a decrease in engagement.

2. Shadowban

Last month was also when the whole Instagram community raged against the Instagram shadowban.

It happens to everyone… out of nowhere… without any notice.

The only sign of a shadowban: Our hashtags don’t work anymore.

If Instagram hashtags don’t work anymore, it means that no new people can see our posts, let alone like them.

How to Check if You Have Been Shadowbanned
4 Ways to Avoid Instagram Shadowban – Crucial Tricks

This brings me to my next point.

3. Hashtags don’t work

The Instagram shadowban seems to have something to do with hashtags.

After researching, we found out that some hashtags were banned or blocked by Instagram. They can be blocked temporarily or indefinitely.

Silly hashtags like “desk”, “tgif”, “beautyblogger” are blocked. This means that no one will be able to find your post under these hashtags.

Check if your hashtags are blocked before you use them.

Read: How to Check if a Hashtag is Banned on Instagram

We’ve also noticed that over-used hashtags (with millions of posts) seem to get us banned. As a result, we have resorted to implementing a really good mix of hashtags in our hashtag set.

We used Preview app’s Instagram Hashtags Generator to save and update our hashtags groups.

9 Types of Instagram Hashtags Groups You Need to Know
The Easiest Way to Save Hashtag Groups for Instagram

4. Instagram’s algorithm changed

Instagram’s home feed is not chronological anymore. This means that your followers won’t immediately see when you post something new. Therefore, they won’t (all) immediately like your post.

The algorithm works a bit like this:

The more you interact with an account, the more it will show on top of your home feed. Instagram will take note of which account you seem to “like” and “engage with” the most. So they will show you these accounts the most.

Moral of the story: Interactions are  important.

The more you interact with your followers, the more likely you are to appear on top of your followers’ feed in return.

Quick tip: Turn on the notification for accounts you never want to miss. If you want them to think about you, you need to think about them.

5. Instagram’s alogorithm changed again

On top of that, something else has been happening the last few weeks.

We have noticed that we’re seeing 2 days old posts in our home feed. What?!

No wonder less people are liking our post… if they see it 2 days later.

The good thing about it is that our posts have a longer shelf life.
The sad thing is that if not many people (our followers) see it as soon as we post it.

Quick tip:
I strongly recommend you have a solid hashtag strategy. Hashtags are the way people find your account. So if your followers see your post a day later, at least you can attract new people as soon as you post.

Read: 6 Tricks to Find Instagram Hashtags That Grow Your Account

6. People love to watch Insta Stories

There are 2 things you need to keep in mind:

  • Your Insta Stories disappear after 24 hours
  • Whereas your Instagram feed is sticky

The Insta Stories feed is located on top of our home feed. So it is tempting to watch Stories instead of scrolling down.

Moral of the story: Tell your viewers in your Insta Stories when you have new post up on your feed.

Use your Instagram feed for sticky content.
Create a strong visual strategy and support it with a hashtag strategy.
Consider your Instagram feed as a business card. Give people an unforgettable first impression.
To do that, learn how to visually plan your feed in advance using Preview app.

Use Insta Stories to keep in touch with your people.

Quick tips:

7. Consistency

Consistency is the golden key to grow on Instagram.

I’ve noticed that when I don’t post for 2 days, Instagram has forgotten me. I receive less likes than usual. It takes me longer to bring my account “back to normal”.

Quick tip: Take a couple of hours at the beginning of the week to schedule your feed in advance. Then all you have to do is post.

8. What to post

Sometimes we can get less likes when we don’t know what to post on Instagram.

Here are some post ideas to help you:


The reality of Instagram

All these changes can be frustrating. But they do give us a “reality” check:

  • Genuine interactions are rewarded by Instagram
  • Don’t solely focus on the numbers
  • Think long-term, not short term (it’s not about how many followers you can get as fast as possible)
  • Don’t fake it (Instagram will notice & can punish you)
  • Use hashtags for sticky, searchable content
  • Use Insta Stories to keep in touch
  • Be yourself and stick to a strong visual strategy
  • Plan your feed in advance to help you stay consistent

Until next time, see you all on Instagram ( for more tips & tricks.